Business Overview

A dating service helps individuals find other people who are interested in forming a romantic relationship. A dating service may provide many services include meet-ups, speed dating events, and most importantly, dating websites and apps.

Who is this business right for?

This business is good for those who like to play matchmaker with friends and those who like to socialize. A background in website or app development can help you set up the technical side of your operation.

What happens during a typical day at a dating service?

On any given day, you may compose emails or make phone calls to current or prospective clients. You may be coordinating and organizing any upcoming events on certain days or monitoring some of the analytic details from your website and/or app. Downtime is typically spent working on advertising as well as researching emerging trends that will help your dating business.

What is the target market?

Your best customers will tend to be those between the ages of 25 and 35. This age group is less likely to have settled down in a relationship. However, they may also be less likely to rely on apps such as Tinder which facilitate “hooking up” more than ongoing relationships.

How does a dating service make money?

A dating service makes money by charging clients for the use of its services. The exact fee structure can vary, but it is typically in the form of a monthly fee as well as additional charges for entry to special events.

What is the growth potential for a dating service?

The growth potential for this business is steady; the Pew Research Center reports that people of every age bracket are using online dating sites and services more than they have before.