Business Overview

Many dog owners either don’t know how to effectively train their dogs or don’t have time to. A dog training business offers dog owners a convenient, safe and effective place to have their canines trained. A business may be located in a home or in a commercial space, or a trainer may go to clients’ homes.

Who is this business right for?

People who love dogs and other people may be well-suited for owning a dog training business, as the work involves interacting with both dogs and their owners. Patience is another valuable attribute, because training dogs often requires repeating the same drill multiple times. Dog training businesses usually operate during the day, which can make it difficult to run a business while keeping a traditional day job.

What happens during a typical day at a dog training business?

Dog training business owners usually work with dogs on a daily basis, which often requires moving about a lot (sitting, standing, walking, running, throwing, etc.). Business owners also spend time interacting with dogs’ owners, teaching them how to interact with their dogs and providing training updates. Marketing, which is essential to growing a dog training business, can also take up a lot of time.

What is the target market?

An ideal client is someone who has at least one dog, has discretionary income and is busy. People who have little discretionary income are less likely to pay someone to train their dog. People who have many obligations and discretionary income are less likely to have time to train their dog themselves and have income to pay a training business.

How does a dog training business make money?

Dog training businesses are paid for training dogs. Businesses may offer multi-week classes people can sign their dogs up for, one-on-one lessons and remedial behavior correction sessions. Additionally, some dog training businesses also offer dog walking, dog sitting and dog grooming, which provide additional income sources.

What is the growth potential for a dog training business?

Dogs usually only need to be trained once, so the need for a dog training business in any geographic area is dependent upon the amount of untrained dogs in that area. Many dog training businesses start out with just one, or at most a few, trainers who serve a local area. Some businesses remain small, while others open up satellite locations to reach more potential clients. Few dog training businesses become larger than a local chain with programs situated around a city.