Business Overview

The ASPCA estimates there are over 78 million dogs owned in the United States. A vast majority of those canines are left alone each day as their parents go to work. Presented with the option, many pet owners would happily give up a portion of their budget to ensure their dog isn’t cooped up inside all day. Enter the dog walker.

Who is this business right for?

Whether your goal is to supplement your income or set a new career path entirely, dog walking is a rewarding and dynamic profession. If you enjoy the company of dogs and are ready to be your own boss, owning a dog walking business could be the change you’re looking for.

What happens during a typical day at a dog walking business?

Most of your days will be similar in nature - you’ll pick up your charges, take them for a walk, and drop them back off at home. Where you walk the canines, for how long, and at what time will vary, depending upon who you’re walking that day.

In addition to walking dogs, there are a number of administrative duties you’ll need to attend to each day. Once your business has grown, you’ll want to consider hiring someone to handle the office duties.

What is the target market?

Anyone that owns a dog and works outside of the home regularly stands to benefit from your services. Your ideal customer, however, is the consumer who is concerned for his or her animal being left alone and who has the means to pay for your services on a regular basis. Recent studies indicate that Millennials and Baby Boomers are the age groups spoiling their four-legged family members the most.

How does a dog walking business make money?

Your business will generate revenue from each canine you walk. Many professional dog walkers offer additional services to increase their company’s profits. Examples of these additional services will be provide in a later section of this article.

What is the growth potential for a dog walking business?

While competition in this field is strong, there are many opportunities for growth. Revenue in the pet industry is growing an average of 5% annually, exceeding $62.75 billion in 2016. Consistently strong customer service and educating the public on the benefits of using your services over the competition will be critical to your business’ success.