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A domain registration business doles out and manages internet domain names. Once they're registered with the official authorities, they'll have access to unregistered website names in the public domain. (This business is not the same as buying up potentially profitable domain names and then reselling them at a later date to the highest bidder.) Customers will pay a small fee to set up and keep their chosen name, while the registration maintains the name and handles any specific issues that may occur.
Who is this business right for?
This business is good for someone who enjoys administrative duties as well dealing with customers. They should have a love for technology, and an inherent understanding of how websites are named and who is in the market for them.
What happens during a typical day at a domain registration business?
It’s typically the registry operator who has the bulk of the duties. Their day may include any of the following:
- Maintaining databases
- Setting policies for the company
- Paying registration fees
- Researching new developments in domain law
What is the target market?
Anyone starting a new website will need a domain. With the popularity of services like Wix and Squarespace, this number only grows by the day. Trying to register your own domain name is usually either expensive or full of potential legal pitfalls, so there are few exceptions to this rule.
How does a domain registration business make money?
Domain registrars charge an annual fee to every website owner. If it's not paid on time, the website will be taken down and that name will either go back on the market or be sold to a similar business. Business owners use these annual fees to both pay themselves (and potentially their employees) and to cover any legal or administrative costs they may have. Customers pay based on both the actual name and the suffix for their name. For example, they may pay more for a .com name than a .net name.
What is the growth potential for a domain registration business?
There is a lot of potential for the right person in this industry. As it becomes easier and easier to set up a website, more people are taking advantage of subscription services to get the word out about their interests. Whether it’s a cause, hobby, or career move, it’s not uncommon for people to have multiple websites to promote the things they care about. As this trend continues, domain names will become ever scarcer and thus more valuable to those who want to find the right name to get the most exposure.
What are some skills and experiences that will help you build a successful domain registration business?
People who are very organized will do well in this business. There will be plenty of details to decide when it comes to structuring domain names, finding the right market, and following the legal regulations associated with domain registration. They should also have a certain amount of tech skills to spot issues with potentially faulty code or to quickly fix any connectivity problems.
What are the costs involved in opening a domain registration business?
Companies will first need to become accredited, which they can do through ICANN. It’s currently $3,500 just to apply to ICANN. (This application fee is non-refundable, regardless of whether or not you’re approved.) You'll also need to pay a $4,000 annual fee to ICANN to keep the accreditation status.
What are the steps to start a domain registration business business?
Once you’re ready to start your domain registration business, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:
- Plan your business. A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even.
- Form a legal entity. Establishing a legal business entity prevents you from being personally liable if your domain registration business is sued.
- Register for taxes. You will need to register for a variety of state and federal taxes before you can open for business.
- Open a business bank account. A dedicated checking account for your domain registration business business keeps your finances organized and makes your business appear more professional to your customers.
- Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
- Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
- Get business insurance. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
- Define your brand. Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
- Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.
Select your state below for an in-depth guide on completing each of these steps in your home state.
What are some insider tips for jump starting a domain registration business?
Business owners should concentrate on their policies before getting started. From domain transferring to pricing, you’ll attract more customers if the policies are as clear as possible before anyone signs up. There’s a lot of advice out there about who to sign up with and who to avoid, so make sure you’re giving people plenty of options and being as fair as possible. For example, if a website owner fails to renew their domain name after a year, you may want to keep that domain name off-limits for a month as a courtesy in case the person decides to renew.
Entrepreneurs should also put some extra effort into their customer service response times. Websites by nature are incredibly immediate, and problems can happen at any time. If a person is paying you for their domain name and loses business because there's a flaw with your equipment, then you’ll likely be held responsible for any subsequent loss of revenue to their brand. You may also want to think ahead when it comes to promoting new suffixes. As the .com names continue to diminish, companies may benefit from less popular suffixes with a strong start (e.g., food.xyz, or funinthesun.net.)
How to promote & market a domain registration business
Some all-in-one domain registration businesses will promote their services on television, but most companies getting started may want to think a little smaller. Consider running internet ads with companies that offer affordable and simple website production. You can also do coupon codes for cheap domain registry (e.g., $.99 a year) to spark interest and customer loyalty. Build up your reputation with honest and favorable reviews, so more people feel comfortable choosing your registration business over another.
Recommended: A website is essential for promoting your business and attracting customers. Weebly is a great tool.
How to keep customers coming back
There is some degree of competition when it comes to a domain registration business, so it will all come down to how well you handle customer concerns. Providing excellent technical and personal service and keeping your name in the public eye will help.
How and when to build a team
It’s not impossible for a person to take care of everything on their own in a domain registration business, at least at the beginning. However, the more the business grows, the more complications are likely to arise between the customers and the legal concerns of the company. If you hire, make sure your employees understand how the registration business works, both in terms of changing regulations and customer expectations.
Federal Business Licensing Requirements
It is essential to acquire the correct accreditation for your domain registration business in order to avoid legal trouble.
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate a domain registration business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.
For information about local licenses and permits:
- Check with your town, city or county clerk’s office
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
How much can you charge customers?
The standard fee is about $10 a year for a domain name, but this number can rise and fall depending on demand or company promotion. For example, a .today suffix on GoDaddy will cost about $25 a year as opposed to a .net, which will cost about $10.
What are the ongoing expenses for a domain registration business?
Ongoing expenses tend to be low for a domain registration business:
- Computer maintenance/replacement
- Employee salaries
- ICANN annual fees
- Commercial insurance policy
- Rent/mortgage for a physical office
How much profit can a domain registration business make?
For the most part, it doesn’t take a lot of work to simply maintain a customer’s domain name. In other words, much of the yearly fee could be profit. However, net profit will be largely dependent on how the company is structured. GoDaddy took in more than a billion in annual revenue, but still managed to operate at a significant loss.
How can you make your business more profitable?
You may want to consider adding additional web services to create additional profits. Your customer isn’t just going to set up their domain name, they’re also going to need help hosting, certifying, and building their site. Being an all-in-one resources can be an excellent way to round out your profits.