Business Overview

In many states, completing a driver’s education program is a requirement for getting a new driver's license or a learner's permit. Every state has different driver’s education requirements. Instead of paying a fine for a traffic infraction, many states offer the alternative of attending traffic school and the courts may also mandate that a person must attend a driver’s education program. Moreover, attending a defensive driving program may also entitle a driver to have lower vehicle insurance premiums.

Who is this business right for?

An online driving school (also called a “traffic school”) can be started by anyone who has an affinity for creating web-based services, who is also willing to go to the trouble to be legally certified by a state authority. Schools that offer in-class instruction needs certified teachers who are skilled in public speaking. If getting up in front of a crowd of strangers to explain things does not intimidate you, you would be very good at this. Most driving schools also offer on-the-road training, which requires instructors to be both patient and firm with students, so as to help them learn how to drive while avoid making dangerous mistakes.

What happens during a typical day at a driving school?

For an online driving school, you will concentrate on Internet marketing and be sure your website is operational. For a driving school that offers in-classroom sessions, you will make sure the facilities are clean and that the instructor(s) show up on time. For the on-road instruction business, you will check the maintenance records of the vehicles and any accident damage that needs to be repaired. You will be very diligent about making sure the insurance coverage for those training vehicles is up-to-date. In all cases, you will monitor the marketing campaigns for effectiveness.

What is the target market?

Young persons or adults who are first learning to drive, those who have to attend a course because of getting a traffic ticket, and those who voluntarily want to attend a course to lower their vehicle insurance rates are preferred customers.

How does a driving school make money?

Typically, these businesses charge a fixed price for a full course of instruction.

What is the growth potential for a driving school?

The growth potential is almost unlimited, yet there is significant competition. Every city in America needs a driving school and most have more than one. It is possible to start in a single location and expand nationwide.