Business Overview

Duckpin bowling is the smaller, more challenging sibling of standard tenpin bowling. The game uses a four-pound ball and stubby pins, and participants get three throws per frame rather than two. Despite these seemingly slight differences, duckpin is vastly more difficult than tenpin bowling. In the entire history of the game -- which stretches more than 100 years -- no one has scored a perfect 300 in a game.

The duckpin variation is popular from the Mid-Atlantic through New England for historical reasons, but it’s appeal ultimately can extend to every region of the country. A duckpin bowling business can offer a fun and challenging variation of bowling to any city or town that’s large enough to support a bowling alley.

Who is this business right for?

Bowling aficionados who are looking for a unique version of the sport may enjoy running a duckpin bowling business, and current bowling alley owners may want to install a few duckpin lanes to add variety for their players.

In addition to loving bowling, business owners should also be handy. The mechanical pinsetters used on traditional lanes have a lot of moving parts. These parts need to be properly maintained to keep the pinsetters functioning properly. (See Costs Involved in Opening for more details on lane types.)

What happens during a typical day at a duckpin bowling alley?

When players arrive at a duckpin bowling business, the business owner or an employee must welcome them and get them set up on a lane. If the players haven’t previously seen duckpin lanes, they may need an orientation to the game and scoring.

Players may order foods or drinks, which must be prepared and served. Any equipment that’s lent out is collected when players are finished with their games.

When not interacting with customers, business owners maintain the equipment, lanes, and facilities.

What is the target market?

The target market for a duckpin bowling business is vast. It’s anyone who bowls, regardless of whether they’re in a weekly league or simply go to the lanes once a year. Nearly 70 million people bowl at least once annually, offering plenty of opportunity for new businesses in the industry.

How does a duckpin bowling alley make money?

A duckpin bowling business makes money from the sport itself and from concessions. Businesses charge for the use of lanes, either on a per-hour, per-game, or per-season basis. Food and beverage sales (and other ancillary activities) can account for 50 to 60 percent of revenues.

What is the growth potential for a duckpin bowling alley?

Most duckpin bowling businesses are small businesses that have a single location. Greenmount Bowl and North Chelmsford Duckpin Bowling Lanes are typical examples of these businesses. If a business owner can procure enough equipment, though, they theoretically could grow and open multiple locations.