How to Start a Duckpin Bowling Alley

Duckpin bowling is the smaller, more challenging sibling of standard tenpin bowling. The game uses a four-pound ball and stubby pins, and participants get three throws per frame rather than two. Despite these seemingly slight differences, duckpin is vastly more difficult than tenpin bowling. In the entire history of the game -- which stretches more than 100 years -- no one has scored a perfect 300 in a game.

The duckpin variation is popular from the Mid-Atlantic through New England for historical reasons, but it’s appeal ultimately can extend to every region of the country. A duckpin bowling business can offer a fun and challenging variation of bowling to any city or town that’s large enough to support a bowling alley.

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Learn how to start your own Duckpin Bowling Alley and whether it is the right fit for you.

Start a duckpin bowling alley by following these 10 steps:

You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your duckpin bowling alley. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

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STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What are the costs involved in opening a duckpin bowling alley?

The costs involved in opening any bowling business are substantial. Startup expenses run around $45,000 per lane for tenpin businesses by the time all facility, equipment, and build-out costs are considered. Average costs for duckpin setups are more difficult to estimate, but they’re likely similar.

One of the challenges with estimating costs -- or with actually opening a business -- is finding equipment. Because Kenneth Sherman, inventor of mechanical pinsetters for duckpins, took his patent to his grave, traditional mechanical pinsetters are no longer manufactured.

Thus, traditional duckpin setups are only available used and must be purchased from a business that is closing. A few companies do make new automated systems, though. The most well-known manufacturers are Infinity Bol and Murrey.

What are the ongoing expenses for a duckpin bowling alley?

The ongoing expenses for a duckpin bowling business include facility expenses, employee wages, and maintenance costs. Most parts needed for mechanical pinsetters can be found inexpensively at an auto parts store.

Who is the target market?

The target market for a duckpin bowling business is vast. It’s anyone who bowls, regardless of whether they’re in a weekly league or simply go to the lanes once a year. Nearly 70 million people bowl at least once annually, offering plenty of opportunity for new businesses in the industry.

How does a duckpin bowling alley make money?

A duckpin bowling business makes money from the sport itself and from concessions. Businesses charge for the use of lanes, either on a per-hour, per-game, or per-season basis. Food and beverage sales (and other ancillary activities) can account for 50 to 60 percent of revenues.

How much can you charge customers?

Duckpin bowling lanes generally charge $2.25 to $3.25 per game, with rates lower on weekdays and early in the day on weekends. Many players rent shoes, which are usually around $2.00 per game. Concessions normally cost less than $10 per item, and many items are under $5.00.

For parties, businesses may charge anywhere from $7 to $12.50 per person. In some cases, rates may be higher.

How much profit can a duckpin bowling alley make?

A duckpin bowling business can bring in sizeable revenues. As an example, a business with six lanes in full use would likely bring in over $100 per hour before concessions. Food and drink sales could easily increase that to $150 per hour. (These figures are based on two people playing per lane and games lasting about 15 minutes.)

How can you make your business more profitable?

In order to cater to parties and draw in a wider array of people, some duckpin businesses are adding arcade games. Foosball, air hockey, and video games can increase how long people stay and how much money they spend.

What will you name your business?

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Duckpin Bowling Alley Name Generator

If you operate a sole proprietorship, you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name, we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability.

It's very important to secure your domain name before someone else does.

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STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation.

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your duckpin bowling alley is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can start an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

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You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.

Learn how to get an EIN in our What is an EIN guide or find your existing EIN using our EIN lookup guide.

Small Business Taxes

Depending on which business structure you choose, you might have different options for how your business will be taxed. For example, some LLCs could benefit from being taxed as an S corporation (S corp).

You can learn more about small business taxes in these guides:

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.

Open a business bank account

  • This separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • It also makes accounting and tax filing easier.
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Recommended: Read our Best Banks for Small Business review to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.

Open net-30 accounts

When it comes to establishing your business credit, net-30 vendors are considered the way to go. The term "net-30," which is popular among vendors, refers to a business credit arrangement where the company pays the vendor within 30 days of receiving goods or services.

Net-30 credit terms are often used for businesses that need to obtain inventory quickly but do not have the cash on hand.

Besides establishing business relationships with vendors, net-30 credit accounts get reported to the major business credit bureaus (Dun & Bradstreet, Experian Business, and Equifax Business Credit). This is how businesses build business credit so they can qualify for credit cards and other lines of credit.

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Recommended: Read our guide on the best net-30 vendors so you can start building business credit now, so you never have to worry about cash flow in the future. Keep in mind that poor cash flow is the #1 reason businesses fail!

Get a business credit card

  • This helps you separate personal and business expenses by putting your business' expenses all in one place.
  • It also builds your company's credit history, which can be useful to raise money and investment later on.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a Bowling Alley business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

In addition, certain local licensing or regulatory requirements may apply. For more information about local licenses and permits:

  • Check with your town, city or county clerk’s office.

Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.

For information about local licenses and permits:

Certificate of Occupancy

A bowling business is generally run out of a large building. Businesses operating out of a physical location typically require a  Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

If you plan to lease a location:

    • It is generally the landlord’s responsibility to obtain a CO.
    • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a bowling alley business.
    • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening,  it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location:
    • You will be responsible for obtaining a valid CO from a local government authority.
    • Review all building codes and zoning requirements for your business’ location to ensure your bowling alley business will be in compliance and able to obtain a CO.

Music Licensing

In order to play music in a business setting, permission must be acquired from the composer or license holder. Typically, it is possible to obtain a “blanket” license allowing a businesses to play music owned by a large catalog of artists and recording studios. Such licenses can be obtained from Performance Rights Organizations, such as ASCAP or BMI. Learn more about music licensing requirements.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Learn more about General Liability Insurance.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

Recommended: Learn what business insurance for your Duckpin Bowling Alley will cost.

Business Insurance for
Duckpin Bowling Alley

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
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Recommended: Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker.

How to promote & market a duckpin bowling alley

Most players will come from the surrounding area, so marketing efforts for a duckpin bowling business should focus on the local community. Newspaper advertisements, radio ads, local search engine optimization, and social media marketing can all be effective ways to reach people nearby.

How to keep customers coming back

A duckpin bowling business can keep customers returning by offering lessons and loyalty programs. Lessons help players get better so that they enjoy the sport itself more, and loyalty programs offer a financial discount to players who come frequently.

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Still unsure about what kind of business you want to start? Check out the latest Small Business Trends to help inspire you.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business.

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Using our website building guides, the process will be simple and painless and shouldn’t take you any longer than 2-3 hours to complete.

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Recommended: Get started today using our recommended website builder or check out our review of the Best Website Builders.

Other popular website builders are: WordPress, WIX, Weebly, Squarespace, and Shopify.

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use.

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Recommended: Find the best phone system for your business; check out our review of the Best Business Phone Systems 2021.

Start A Duckpin Bowling Alley In Your State

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Select your state below for an in-depth guide on completing each of these steps in your home state.

Is this Business Right For You?

Bowling aficionados who are looking for a unique version of the sport may enjoy running a duckpin bowling business, and current bowling alley owners may want to install a few duckpin lanes to add variety for their players.

In addition to loving bowling, business owners should also be handy. The mechanical pinsetters used on traditional lanes have a lot of moving parts. These parts need to be properly maintained to keep the pinsetters functioning properly. (See Costs Involved in Opening for more details on lane types.)

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What happens during a typical day at a duckpin bowling alley?

When players arrive at a duckpin bowling business, the business owner or an employee must welcome them and get them set up on a lane. If the players haven’t previously seen duckpin lanes, they may need an orientation to the game and scoring.

Players may order foods or drinks, which must be prepared and served. Any equipment that’s lent out is collected when players are finished with their games.

When not interacting with customers, business owners maintain the equipment, lanes, and facilities.

What are some skills and experiences that will help you build a successful duckpin bowling alley?

Business owners should know the rules and techniques of duckpin bowling so that they can explain the variation to players. Those who haven’t previously been duckpin bowling may want to find a pro at an existing duckpin alley who can coach them.

Additionally, business owners should be familiar with the basics of running a business. Many community colleges offer classes on business-related topics, and there are also many online course options. Harvard Business School and Coursera are two well-known online platforms with business courses.

What is the growth potential for a duckpin bowling alley?

Most duckpin bowling businesses are small businesses that have a single location. Greenmount Bowl and North Chelmsford Duckpin Bowling Lanes are typical examples of these businesses. If a business owner can procure enough equipment, though, they theoretically could grow and open multiple locations.

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Take the Next Step

Find a business mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

  • Funding
  • Events
  • Guides
  • Support

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a duckpin bowling alley?

Duckpin bowling has a long history of being a social sport, and it continues to be highly social today. Businesses can capitalize on this aspect of the sport and increase revenues by offering birthday party, bachelor/bachelorette party, and company team-building packages.

How and when to build a team

Duckpin bowling businesses are open long hours, so it’s necessary to hire at least a few employees from the outset. Business owners may need front counter staff, concession workers and a maintenance person. Hiring a pro to offer lessons can help increase revenue but isn’t absolutely necessary.

Next Steps

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