Business Overview

Ecotourism is small scale, low impact tourism that offers travelers an opportunity to learn about the local flora, fauna, and culture. Unlike your standard tour guide service, the focus of ecotourism is to educate guests on how they can positively impact the environment and community they’re visiting. Tourists are able to immerse themselves in the culture and habitat, gaining an understanding of the positive impact each can have on the other. Ecological sustainability and responsibility is the heart of this educating and rewarding experience.

Who is this business right for?

As many consumers ponder the environmental impact humans have had on our environment, there are many who have taken it upon themselves to get out and do something about it. They’ve made it their life’s mission to make positive strides, educating others along the way. Entrepreneurs who have made this their lives’ work and who truly enjoy igniting this passion in others would be best suited for this business venture.

What happens during a typical day at an ecotour business?

Those who have found their calling in ecotourism typically immerse themselves in the cause. They personally host ecotours, spending the rest of their time researching new ways to give back to Mother Nature and the communities they visit. Some find their true passion in Uganda or other places abroad, while others dedicate their time and resources on a local level. Regardless of which path you choose, your days will be active and rewarding.

With Mother Nature playing a major role in your day-to-day activities, no two days will ever be alike. Your duties will include:

  • Taking reservations from customers and answering questions.
  • Setting up the itinerary and ensuring everything is scheduled properly. Finding solutions when something comes up that could push back the schedule.
  • Educating yourself regarding the local culture and environment and how each positively and negatively impacts the other. You will be building relationships with those in the community to gain an understanding of what their needs are and how your business can help fulfill those needs.
  • Spending time immersed in the natural habitat, gaining a clearer understanding of what changes are occurring, the impact this will have on its future, as well as that of the community.
  • Routine maintenance of all vehicles used to transport guests.
  • Interacting with your staff and local accommodations to ensure everything is on schedule.
  • Hosting tours, interacting with guests, and answering questions.
  • Brainstorming and planning new ecotour ideas.
  • Putting your marketing strategy into action, making adjustments when necessary.

Experienced ecotourism hosts caution new entrepreneurs against trying to do too much too fast. Your responsibility is to make a positive impact on the environment and local communities. Since they’re both in a constant state of evolution, your business will need to be as well. Before adding new tours to your itinerary, make sure you’re fully educated on what impact you’re currently making and how you plan to pass this on to the next destination.

What is the target market?

Your work in ecotourism has the potential to enhance lives around the world. No matter where you go, you’ll run into skeptics who believe the only positive impact is a financial onel. While these are the people you hope to reach through your work, they are not your preferred customer type. Focus on the individuals who believe in what you’re doing and who are eager to be a part of the process. Hopefully, this will create a trickle down effect, eventually reaching the skeptics.

How does an ecotour business make money?

An ecotour business generates revenue from each hosted tour, focusing on funneling money back into the local economy in the process.

What is the growth potential for an ecotour business?

Generating revenue of over $77 billion, ecotourism is poised to be the fastest growing sector of tourism in the U.S.. With more and more Americans striving to learn about the environment, their impact on it, and how they can make positive changes, entrepreneurs seeking to enter this field have a unique opportunity to earn a healthy income while making positive changes in the world. What better legacy could you leave behind?