Business Overview

An educational toy store (or instructive toy store) sells toys and games that are meant to stimulate and challenge the player’s creativity and intelligence. The market for educational toys is huge. Every age level can benefit from educational or instructive toys, stores typically have different sections for infants/toddlers, children, and adults. These toys have been known to decrease stress, increase happiness, and even potentially fight debilitating diseases like dementia and Alzheimer’s.

Who is this business right for?

This business is great for someone who understands and is passionate about educational toys. Every potential customer has a different skill set they want to exercise when buying these toys. For example, a more verbal person will gravitate towards certain games over others. You will also need people skills to work with customers and employees on a regular basis.

What happens during a typical day at an educational toy store?

A typical owner’s agenda may look include the following:

  • Researching available educational toys
  • Developing a line of toys to sell
  • Selling to customers
  • Managing employees
  • Preparing sales reports
  • Maintaining a physical store
  • Marketing to different types of people

What is the target market?

The best client will be one who wants a fun way to challenge themselves, or who wants to promote learning to their child in a stress-free way.

How does an educational toy store make money?

Money is made by charging a premium on all toys purchased. Regardless of whether or not an owner makes their own toys or sells the toys of others, the profit margin will need to be determined for each item based on supply and demand.

What is the growth potential for an educational toy store?

Growth is partially determined by the amount of people in any given city. In some places across the country, there may be little use for educational toys. People may think they’re too expensive, or not interesting enough to play. In other parts of the country though, the market may be oversaturated in certain major cities. Owners may want to sell online to reduce overhead and to reach a wider audience.