Business Overview

From musicians to clowns to magicians to comedians, an entertainment company specializes in supplying performers for everything from birthday parties to company retreats. While most companies will specialize in one particular type of performer, it's also possible to employ a wide range of people with different skills to meet a variety of needs.

Who is this business right for?

The person who chooses this business must either love to be in the spotlight or have a knack for spotting people with talent. Owners and employees should have an inherent love of entertaining to thrive. If the owner is the performer, they should be willing to work on their craft constantly and change it according to audience expectations as time goes by.

What happens during a typical day at an entertainment business?

The bulk of the work of an entertainer is their actual time spent on stage, but an owner also has to be willing to devote time to advertising and marketing their services, as well as organizing the administrative end of things (e.g., payments, scheduling, etc.)

What is the target market?

Most private clients who hire an entertainer will be financially comfortable enough to absorb the expense. However, entertainers can easily be employed by schools, commercial operations, and even government organizations who may be on more limited budgets.

How does an entertainment business make money?

Performers will usually charge a specific fee either per hour or per show. Entertainers set their rates based on not only their time but also any business expenses they may have, such as supplies, employee salaries, etc.

What is the growth potential for an entertainment business?

Entertainers may be more in demand than they think because they can perform anywhere from a school to a home to a business. Who they end up working for will depend on the entertainment company’s rates, but entertainment companies serve enough needs in a community for there to be some flexibility in the business model. Ultimately, that flexibility can translate to better growth potential.