Business Overview

An equine therapy camp will have campers work with horses as a way of overcoming their physical, mental, or emotional disabilities. They're primarily made for children, but there are ways to open the camp up to adults as well.

Who is this business right for?

Business owners should ideally be compassionate people who want to help kids become their best selves. They should have a thorough understanding of how different types of kids interact with horses and which activities will best promote that connection.

What happens during a typical day at an equine therapy business?

Equine therapy camps may include any of the following daily tasks:

  • Coordinating activities for riders
  • Coaching staff on best practices
  • Evaluating and assessing children’s strengths/needs
  • Marketing/advertising
  • Caring for horses
  • Maintaining the property grounds

What is the target market?

The target market depends on the type(s) of therapy you want to provide. Some camps choose to work with certain types of disabled children, such as those with Down syndrome or those with cerebral palsy. Or they may work with campers with a variety of disabilities as a means of promoting tolerance and inclusion.

But another major market is children with emotional troubles. Some camps will work with troubled teenage girls only, or boys who have recently been released from a detention center. Camps may set up different sections of the grounds in order to work with a variety of kids. Advertising should be geared to both children and parents of course, but it’s primarily the parents or adult caretakers in a child's life who need to be convinced that the camp is worth it.

How does an equine therapy business make money?

Equine therapy camps charge a set rate for each camper to cover the costs of the program. If the camp is for-profit, then they'll usually set a profit margin onto their fees in order to have additional funds invested in the enterprise.

What is the growth potential for an equine therapy business?

There may be a need for something like this in your area, even if it doesn’t seem that way at first. These programs can be life-saving in a number of ways, which means that insurance companies and authorities alike are onboard with the work equine therapy business do. City officials or community organizations may even fund these types of alternative therapies as a means of curbing juvenile delinquency.