Business Overview

An escape room business provides customers with a place to play popular escape games. Games vary in complexity and duration, but most last for approximately one hour, including the pregame instruction. Teams must work together to solve puzzles through the discovery of clues. Escape room businesses usually have one or more game rooms and consumers pay per game. They can also rent out rooms for private games.

Who is this business right for?

Those who enjoy playing escape games themselves are prime candidates for starting this type of business. It’s also a good business for creative people with a flair for the dramatic who enjoy designing their own games and providing others with enjoyable gaming experiences.

What happens during a typical day at an escape room business?

  • Maintaining the cleanliness and physical safety of game rooms
  • Placing props and clues for guests to find
  • Designing games
  • Website maintenance
  • Training staff
  • Accounting
  • Advertising and creating promotional events

What is the target market?

Preferred clients are individuals who prefer to purchase interactive experiences rather than consumer products. Business owners, managers, and coaches who want to provide their employees or players with positive team-building experiences also make great customers. Statistics show that corporate clients make up 20% of escape room game participants.

How does an escape room business make money?

An escape room business makes money by charging customers a participation fee to play an escape room game. Escape room games are live-action adventure experiences in which participants are locked in a room and try to escape within the allotted time by discovering clues and solving puzzles. Game rooms usually have a theme, whether historic, futuristic or completely original.

What is the growth potential for an escape room business?

The number of escape room businesses before 2010 was zero. Since then, that number is over 2,800. Most are registered with escape room directories to make it easier for gaming enthusiasts and new potential customers to locate them.

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Recommended: To get a deeper insight into your escape room's growth potential, read our article The State of the Escape Room Industry, by contributing author Charles Bechtel.