Business Overview

As more and more non-English speakers arrive in English-speaking countries, there is a growing need to help these new arrivals learn how to speak English to increase their chance to work or attend school. An ESL school meets this need by providing adult and children with instruction on how to speak, read, and write English. These types of schools are sometimes known as English Language Schools. ESL stands for English as a Second Language.

Who is this business right for?

A person who is passionate about education and loves languages makes a great ESL instructor, but a successful owner of an ESL school needs to also possess the skillset required to run a business. In addition, an owner needs to have the desire to work with individuals from a wide range of cultural and sociological backgrounds. Due to the nature of the business, most schools are open until late at night seven days a week, as this allows students to work or attend school during the day. Therefore, being able to keep a flexible schedule is a must.

What happens during a typical day at an ESL School?

At the typical ESL school, the office staff arrives a few hours before the first class to prepare for the day. The first class at many ESL schools begins in the late afternoon, and many schools don't open until after lunch. After handling administrative work, like bookkeeping and marketing, the office staff usually spends the rest of the day dealing with the concerns of students and parents. Instructors typically arrive an hour before their first class to plan and attend a short meeting. After teaching classes, instructors usually write reports and meet with students or their parents. The owner needs to ensure everything runs smoothly.

What is the target market?

Most students who enroll in ESL schools in the US are out of school and working. Students are more likely to be male than female, and they typically have at least some experience with learning English in the past.

How does an ESL School make money?

An ESL school makes money by charging students for classes. Some schools charge students for each lesson they attend and students at other schools pay for a set time period. Most ESL schools have multiple pricing tiers based on the number of students in a class, the level of instruction, or the time when the students attend classes.

What is the growth potential for an ESL School?

An ESL school can start with a single owner who is also the instructor. Many small, independent schools start off this way. As a school builds up its student base, the owner can hire more instructors and staff members. In an English-speaking country with lots of new immigrants, ESL schools have a great growth potential.

ESL schools which are able to enroll foreign students directly are very popular these days. Unfortunately, it takes up to two years to become qualified as one of these "I-20" schools, and a school must be certified by the Student and Exchange Visitor Program (SEVP) in the US.