Start a fast food restaurant by following these 9 steps:
You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your fast food restaurant. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
Check out our How to Start a Business page.
STEP 1: Plan your Business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What are the startup and ongoing costs?
- Who is your target market?
- How much can you charge customers?
- What will you name your business?
Luckily we have done a lot of this research for you.
What are the costs involved in opening a fast food restaurant?
This business requires the physical restaurant itself, cooking equipment, food/ingredients, labor, insurance and marketing. Building a restaurant can cost upwards of $100,000 or more. The cost of cooking equipment and ingredients will likely be several thousand dollars if not tens of thousands of dollars.
What are the ongoing expenses for a fast food restaurant?
This business requires laborers, marketing, insurance, cooking equipment, monthly rent, and utilities. Laborers who take customer orders, cook food, serve meals, and clean the facility usually earn $7 to $10 per hour. Fast food restaurant managers earn between $25,000 and $55,000 per year. Accountants and marketing professionals earn a yearly salary in the range of $35,000 to $60,000. Budget several hundred dollars or more per month for utilities. Plan on spending $500 to $1,000 or more per month to market your fast foo restaurant. Cooking equipment and ingredients will cost several thousand dollars per month. Most fast food restaurant owners own their facility. Yet there might be a monthly loan payment. Budget $1,000 to $2,000 or more for the monthly loan/rent payment.
Who is the target market?
The target market is busy individuals who do not have the time or energy to cook meals. Youngsters and those who earn low wages are also target customers due to the comparably low cost of fast food.
How does a fast food restaurant make money?
This business makes money by selling food and drinks to customers.
How much can you charge customers?
Customers should be charged anywhere from a few dollars to $10 for the typical order. Fast food restaurants typically charge a dollar or two for a beverage and around $5 for the average food order.
How much profit can a fast food restaurant make?
This business can rake in plenty of money. A single fast food restaurant can generate $50,000 to $100,000 or more per year. Open additional locations and it is possible to earn millions of dollars per year.
How can you make your business more profitable?
Add additional drive-thru lanes to accommodate additional customers. It is also possible for fast food restaurants to provide catering services for local businesses, organizations and events. Do not throw out old cooking equipment. Sell it to other restaurants and reinvest the proceeds in new equipment and improvements for your fast food restaurant.
What will you name your business?
Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Fast Food Restaurant Name Generator
When registering a business name, we recommend researching your business name by checking:
- Your state's business records
- Federal and state trademark records
- Social media platforms
- Web domain availability.
It's very important to secure your domain name before someone else does.
STEP 2: Form a legal entity
Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your fast food restaurant is sued.
Form Your LLC
Read our Guide to Form Your Own LLC
Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.
Open a business bank account
- This separates your personal assets from your company's assets, which is necessary for personal asset protection.
- It also makes accounting and tax filing easier.
Recommended: Read our Best Banks for Small Business review to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.
Get a business credit card
- This helps you separate personal and business expenses by putting your business' expenses all in one place.
- It also builds your company's credit history, which can be useful to raise money and investment later on.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
Federal Business Licensing Requirements
There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate a fast food business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.
For information about local licenses and permits:
- Check with your town, city or county clerk’s office
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
Certificate of Occupancy
A fast food business is generally run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.
- If you plan to lease a location:
- It is generally the landlord’s responsibility to obtain a CO.
- Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a fast food business.
- After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
- If you plan to purchase or build a location:
- You will be responsible for obtaining a valid CO from a local government authority.
- Review all building codes and zoning requirements for your business’ location to ensure your fast food business will be in compliance and able to obtain a CO.
When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections
STEP 7: Get Business Insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Learn more about General Liability Insurance.
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
How to promote & market a fast food restaurant
Promote the business through a wide variety of local channels. Increase awareness of your fast food restaurant through advertisements on billboards, in local newspapers, on the radio, TV, and beyond. Consider offering coupons in the local newspaper to encourage people to give your fast food restaurant a try. Consider giving away a free toy with offerings geared toward children. Sponsoring local events and sports teams to present your fast food restaurant and brand in a positive light will also help. You can also sponsor local contests, giveaways, and other promotions to increase your brand's exposure.
How to keep customers coming back
The speed at which food is prepared, cooked, and served is the most important factor. Offer one or several drive-thru lanes so customers do not have to park their vehicles and walk inside to place their order. Keep your prices competitive with those offered at other local fast food chains.
STEP 9: Establish your Web Presence
A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.
Start A Fast Food Restaurant In Your State
Select your state below for an in-depth guide on completing each of these steps in your home state.
Is this Business Right For You?
If you are looking for a way to make people happy, satisfy cravings and provide people with the sustenance they need to work hard, you should consider opening a fast food business. Fast food restaurants are ideal for those who enjoy making and serving delicious food that people of all income levels can enjoy. This business is your chance to improve the mood, satisfaction and energy levels of those in your community as well as those passing through town.
Want to know if you are cut out to be an entrepreneur?
Take our Entrepreneurship Quiz to find out!
What happens during a typical day at a fast food restaurant?
The typical day at a fast food restaurant involves preparing, cooking, and serving food to customers. Employees take customer orders, make food, clean the restaurant and prepare ingredients for upcoming days. The fast food restaurant manager delegates work to employees, resolves customer complaints, interacts with the restaurant owner, and ensures customers are enjoying their experience at the restaurant.
What are some skills and experiences that will help you build a successful fast food restaurant?
An individual who has a background in food service or customer service will likely succeed in this line of business. The business owner should be hyper-focused on efficiency, cost reduction, and providing high-quality food in as little time as possible. He/she must be able to delegate work to others, keep labor costs under control and anticipate customer demand with a high level of accuracy.
What is the growth potential for a fast food restaurant?
Fast food businesses are extraordinarily popular. Most people work at least eight hours per day. There is little time left to cook meals once one has completed his/her workday, traveled home and taken care of additional responsibilities. This is precisely why fast food businesses are popular and growing. Establish a successful fast food restaurant, open up a second location, and continue to grow the business across the region. The potential for growth is unlimited.
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Take the Next Step
Find a business mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
What are some insider tips for jump starting a fast food restaurant?
The success of this business is dependent on the customer experience. Hire mystery shoppers to get a gauge the quality of the typical customer's experience in terms of how long it takes to receive one's order, food quality, and employee friendliness. Of critical importance is speed. If it takes more than five minutes to take and complete a customer order, customers won't perceive the restaurant as an establishment that serves “fast food”. Make sure enough employees are available to fill orders in a timely manner.
Be sure to offer unique food items that can't be found at other local fast food restaurants. Try to offer healthy items so health-conscious customers have something tasty to order at your establishment. Location is critically important. Situate your fast food restaurant in a busy area of town with ample traffic so people can see and patronize your restaurant with ease. Many fast food restaurant entrepreneurs find it easier to open up a franchised location that is regularly assisted by a corporate headquarters. Such a setup provides the entrepreneur with guidance for every aspect of the business. However, opening up a franchised fast food restaurant limits the entrepreneur's ability to expand/alter the menu and operate the business in the manner he/she desires. So be sure to weigh all the positives and negatives of opening a franchised fast food restaurant versus those of launching your own unique fast food business.
How and when to build a team
It is important to hire employees right away. The business will require cashiers, line cooks, cleaning staff, a manager, a marketing expert, and an accountant. Though the business owner can handle marketing, accounting, and possibly even management duties at the outset of the restaurant launch, professionals must fill these roles as the business grows.