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Serve the movers and shakers in your neighborhood at your very own upscale eatery. Fine dining often incorporates the very best in cuisine, superlative customer service, and a unique ambiance that encourages patrons to pay extra for the opportunity to share a meal at your location. This is not a business where cutting corners and bargain shopping will serve you well.
Who is this business right for?
The owner of a fine dining restaurant will have a passion for exquisite food, love to network with customers and local celebrities, and be able to clearly define the line between work and social hour.
What happens during a typical day at a fine dining restaurant ?
While there is the obvious part of cooking and serving meals to the paying public, that is only the tip of the iceberg. Here are some additional tasks your restaurant will need to manage:
- Take reservations for future dates
- Coordinate with kitchen to ensure just enough fresh product is available to prepare tonight's meals
- Maintain the dining room, allowing no sign of dirt or wear to appear on any surface or utensil
- Work with local farms, gardens, wineries, craft brewers, and wholesale suppliers to create a unique menu and wine cellar
- Provide event options for weddings, rotary clubs, anniversary dinners and other celebratory moments
- Clean the kitchen to create a sanitary environment to prepare the cuisine
- Train servers to provide superlative service with complete knowledge of the menu and wine list
- Maintain the building
- Pay vendors, suppliers, and employees
What is the target market?
If you are situated in a large metropolitan area, there will be plenty of high-end executives and wealthy individuals who will look to you for a special night on the town. In more rural neighborhoods, your most common customers will be politicians, local celebrities, and resident patrons of the area economy.
How does a fine dining restaurant make money?
Your profit is generated through charging for the food served to your clientele. While it might seem like profits will be huge in such an exclusive location, you will also be paying a premium for your chef, maitre d’, manager, and other employees. The cost of sourcing the freshest ingredients also eats into your bottom line.
What is the growth potential for a fine dining restaurant ?
Should you find the magic mixture of menu, service, excellent food, and an electric atmosphere, there is every possibility you may look at adding extra seats in the near future. Franchising into multiple locations should only be considered once you have passed the five-year mark with continued growth forecast, otherwise you may end up looking down a very large hole of debt.
What are some skills and experiences that will help you build a successful fine dining restaurant ?
If you intend on doing the cooking, then you should definitely have years of experience working in successful fine dining kitchens. If you are simply the owner, your experience will lie more in the marketing end. You need a keen sense of what is popular in the foodie world at this instant, current styles, and how that may affect the design for your restaurant. Other items to keep in mind would be:
- ServSafe certification for food handling and preparation
- Background in the hostess and entertainment industry
- Basic business skills
- Excellent networking ability
- Knowledge of cuisine, top-shelf drinks, and fine wine
- Insight into expectations of a fine dining customer
What are the costs involved in opening a fine dining restaurant ?
You can easily spend a million by building your destination eatery and filling it with the very best leather seating, hand-carved tables, and cut-crystal stemware. Yes, your kitchen will require $100k to $200k in equipment, but the dining room can still look a mint while saving some needed cash. A good goal for start-up including interior decor should run about $500k.
What are the steps to start a fine dining restaurant ?
Once you're ready to start your fine dining restaurant , follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:
- Plan your business. A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even.
- Form a legal entity. Establishing a legal business entity prevents you from being personally liable if your fine dining restaurant is sued.
- Register for taxes. You will need to register for a variety of state and federal taxes before you can open for business.
- Open a business bank account. A dedicated checking account for your fine dining restaurant keeps your finances organized and makes your business appear more professional to your customers.
- Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
- Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
- Get business insurance. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
- Define your brand. Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
- Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.
Select your state below for an in-depth guide on completing each of these steps in your home state.
What are some insider tips for jump starting a fine dining restaurant ?
You are targeting customers that like spending money but also want some entertainment. Invest in the latest tech toys for payment systems, online reservations, lighting, VIP parking, and even loyalty perks. However, it will always be your cuisine that will keep them coming back. Make sure to hire the very best chef available who has a unique flair that won't be duplicated by the other restaurants in town.
How to promote & market a fine dining restaurant
You will need to launch a major marketing campaign for your grand opening, but you should ignore the typical TV and radio spots targeted at prime time viewership. Personal invitations to celebrities tied into a media event will generate the word of mouth to which your niche restaurant audience will respond. Offer wine tastings at the local food celebrations, enter high-end cuisine competitions, and offer catering for business seminars. You can offer lots of free samples at many local events to kick off your restaurant.
Recommended: A website is essential for promoting your business and attracting customers. Weebly is a great tool.
How to keep customers coming back
Low prices and half-off appetizers will never be part of your attraction. Your restaurant building must have an elegant and welcoming exterior. As the owner you will want to work your contacts and invite the mayor, police chief, and various representatives to celebrate your opening. Schedule interviews with local newspapers, foodie bloggers, and local restaurant review shows. Your customers have to hear about you from somebody else--that's the key of promoting an exclusive business. Why will they come back? Because you provided a memorable meal served by attentive staff in an elegant yet energetic dining room.
How and when to build a team
You need your chef, restaurant manager, and maitre d’ as part of your development team from the beginning. Servers and other kitchen staff can be hired one month before opening.
State & Local Business Licensing Requirements
Most states require retail businesses to obtain a seller’s permit. A seller’s permit enables states to record and collect taxes from the sale of taxable goods and services. More information can be found here:
Certain state permits and licenses may be needed to operate a fine dining restaurant. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.
Certificate of Occupancy
A fine dining restaurant is generally run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.
- If you plan to lease a location:
- It is generally the landlord’s responsibility to obtain a CO.
- Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a fine dining restaurant.
- After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
- If you plan to purchase or build a location:
- You will be responsible for obtaining a valid CO from a local government authority.
- Review all building codes and zoning requirements for your business’ location to ensure your fine dining restaurant will be in compliance and able to obtain a CO.
When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections
There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business
How much can you charge customers?
Do your diligence and compare prices from other local fine dining establishments. Typically, you are able to charge between $40 to $100 per plate, but location does affect your pricing scale.
What are the ongoing expenses for a fine dining restaurant ?
You will be paying for your staff, alcohol, food supplies and maintaining the building. Your employees and alcohol will truly be the largest expenses, but alcohol provides plenty of profit. A healthy operating split is spending 30% on food, 30% on alcohol, 30% on staffing, and about 10% on the dining environment.
How much profit can a fine dining restaurant make?
Your target should be that 30% of each meal is profit. While the national average for most restaurants is about $80,000/year in net profit, you can see significantly more when your fancy spot hits the lottery for the popular place to wine and dine.
How can you make your business more profitable?
Never skimp on the quality of your ingredients when catering to your upscale crowd. You can make huge profits by serving cocktails as alcohol provides an excellent profit margin. Just make sure that you hire a bartender of a similar caliber to your chef.