Business Overview

A first aid training center offers instruction and certification in first aid and related skills. This includes AED (Automated External Defibrillator), first aid, blood-borne pathogens, CPR (including pediatric), and instructor training.

Whether in the classroom, at the grocery store, or on a job site, there’s always the potential that someone could need immediate, life saving medical assistance. Many SCA victims require defibrillation within 4 minutes of an attack, yet it takes emergency medical personnel 8-12 minutes to arrive after an emergency call is placed. Your assistance in training individuals and workplace teams will, undoubtedly, save someone’s life.

Who is this business right for?

If you have an entrepreneurial spirit and thrive on helping others, owning a first aid training school is a profitable and rewarding career. Those who enjoy working with and around others, as well as communicating to an audience, are ideal for this career.

What happens during a typical day at a first aid training business?

While not a requirement, most owners enter the “classroom” and teach the courses they offer. Your first aid training business will also involve a number of other activities to keep you busy throughout the day.

Most days will include the following activities:

  • Marketing your business
  • Attending additional certification classes to ensure your school is on top of the latest changes in first aid
  • Answering the telephone and emails
  • Scheduling upcoming classes
  • Updating and maintaining student records and issuing certificates for offered courses

At least weekly, you’ll also need to restock inventory/supplies for classes and pay any unpaid invoices.

Once you’ve built a team, you can delegate the administrative duties to your staff. This will allow you to shift your focus towards managing your team and maintaining your marketing strategy.

What is the target market?

Your customers are anyone in need of certification. This ranges from teenagers looking to babysit, to teachers and coaches, as well as warehousing and distribution companies. Many expecting parents now include pediatric CPR training in their baby preparation strategy.

Before building a marketing strategy, conduct research to determine if there are any specific groups of professionals you should be targeting. Find out what kind of training your area is lacking and what courses are already being taught. Knowing who needs your courses and what their unique needs are offers insight into how courses should be designed and who you should market to.

How does a first aid training business make money?

Your first aid training school generates revenue for every individual scheduled for each class. Many trainers offer both in class and online courses, depending upon the class and how much hands-on experience is needed.

What is the growth potential for a first aid training business?

Whether you envision a small school, with you as the only instructor, or wish to lead multiple instructors, ultimately offering franchise opportunities, the opportunities are there. More information is learned every day about the intricacies of the human body, as well as on-the-job safety, ensuring this is a career that will always be in demand.