Start a fish farm by following these 10 steps:
You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your fish farm. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
Check out our How to Start a Business page.
STEP 1: Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What are the startup and ongoing costs?
- Who is your target market?
- How much can you charge customers?
- What will you name your business?
Luckily we have done a lot of this research for you.
What are the costs involved in opening a fish farm?
Costs will range, depending on the size and scope of the operation you are starting.
If you are starting an aquarium-based farm, you will need:
- Tanks and pumps
- Fish food and refrigerators
- Water aerators
- Water testing kits and equipment
- An investment in the initial parent fish or eggs/frye
If you are running at a commercial fish farm you will need:
- Land for ponds
- Equipment for excavating ponds
- Commercial-sized pumps, aerators, and water sources/reclamation devices
- Boat, motor, and equipment for cleaning and managing the pond.
- Industrial fish food supply
- Fish processing equipment for shipping and exporting
What are the ongoing expenses for a fish farm?
Fish farming will have some variation in expenses, depending on what kind of fish and how many you are raising. Average associated costs will stem from:
- Buying eggs and/or fingerlings for your re-stock purposes.
- Food and maintenance of the fish.
- Replacing pumps and oxygen/aeration systems.
- Digging new ponds or buying additional tanks.
- Electricity per month.
- Plumbing maintenance.
- Insurance for employees and the business.
- Transporting/shipping of fish in and out of your farm.
Who is the target market?
Customer types will vary, depending on the types of fish you are raising. If you are raising fish for sport, re-stocking, or commercial food products, your base will consist of larger businesses, which need a higher volume of fish. Some customers may even consist of state or federal organizations who re-stock depleted natural resources.
If you raise fish for aquariums or as pets, your customer group will be pet shops and specialty fish dealers. You may even choose to have customers contact you directly, in order to expedite sales and cut the cost of the middle man.
How does a fish farm make money?
Fish farms make money through the sales of their farm raised livestock. If your fish farm offers customers the opportunity to catch their own fish, you can also charge for fishing equipment, access to the fishing ponds, and fish cleaning services.
How much can you charge customers?
For fish re-stocking or for commercial food services, you will sell fish by quantity or by the pound. Depending on the species, prices can range between $10-$30 per pound or ranging from $40 to upwards of $500 per 100 count.
If you are raising exotic or specialty fish, the pricing will fluctuate, depending on the market. Some exotics are sold for upwards of $1,000 per fish. This is, of course, a high end buying group, and you will need to research potential buying group(s) in order to determine which species of fish are most profitable to farm in your area.
How much profit can a fish farm make?
Depending on what kind of fish you’re farming and how large the operation, the annual salary can range between $35,000 to upwards of $150,000.
How can you make your business more profitable?
Some fish farm owners also choose to expand their market base by selling fish related products, such as food, pumps, aeration units, water testing supplies, or harvesting devices. By offering these additional items, fish farmers stay in contact with potential customers, even when not selling fish.
What will you name your business?
Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Fish Farm Name Generator
When registering a business name, we recommend researching your business name by checking:
- Your state's business records
- Federal and state trademark records
- Social media platforms
- Web domain availability.
It's very important to secure your domain name before someone else does.
STEP 2: Form a legal entity
Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your fish farm is sued.
Form Your LLC
Read our Guide to Form Your Own LLC
Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.
Small Business Taxes
Depending on which business structure you choose, you might have different options for how your business will be taxed. For example, some LLCs could benefit from being taxed as an S corporation (S corp).
You can learn more about small business taxes in these guides:
There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.
Open a business bank account
- This separates your personal assets from your company's assets, which is necessary for personal asset protection.
- It also makes accounting and tax filing easier.
Recommended: Read our Best Banks for Small Business review to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.
Open net-30 accounts
When it comes to establishing your business credit, net-30 vendors are considered the way to go. The term "net-30," which is popular among vendors, refers to a business credit arrangement where the company pays the vendor within 30 days of receiving goods or services.
Net-30 credit terms are often used for businesses that need to obtain inventory quickly but do not have the cash on hand.
Besides establishing business relationships with vendors, net-30 credit accounts get reported to the major business credit bureaus (Dun & Bradstreet, Experian Business, and Equifax Business Credit). This is how businesses build business credit so they can qualify for credit cards and other lines of credit.
Recommended: Read our guide on the best net-30 vendors so you can start building business credit now, so you never have to worry about cash flow in the future. Keep in mind that poor cash flow is the #1 reason businesses fail!
Get a business credit card
- This helps you separate personal and business expenses by putting your business' expenses all in one place.
- It also builds your company's credit history, which can be useful to raise money and investment later on.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
Federal Business Licensing Requirements
There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate a fish farm business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.
For information about local licenses and permits:
- Check with your town, city or county clerk’s office
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
Certificate of Occupancy
A fish farm business is generally run out of a plot of land or large building. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.
- If you plan to lease a location:
- It is generally the landlord’s responsibility to obtain a CO.
- Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a fish farm business.
- After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
- If you plan to purchase or build a location:
- You will be responsible for obtaining a valid CO from a local government authority.
- Review all building codes and zoning requirements for your business’ location to ensure your fish farm business will be in compliance and able to obtain a CO.
When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections
STEP 7: Get business insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Learn more about General Liability Insurance.
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
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How to promote & market a fish farm
Fish farming can be an exceptionally profitable business. Find out which local and regional restaurants offer fish on their menus. Contact the owners or managers directly or advertise in restaurant trade magazines or related websites. Becoming known amongst the restaurant community can be essential for continued success.
Having your own website is also a great way to reach an audience. You can advertise through direct marketing or link your website to fish wholesalers, pet shops or farmer’s markets.
If you specialize in ornamental or exotic fish, become aware and active in that community. There are often trade shows and exhibitions where you can show off your fish and attract new customers.
How to keep customers coming back
Make your reputation in the industry as being thorough, of high quality, and consistent in your product. Whether for food or for pets, your fish need to be healthy and hearty. Once customers know your reputation, word of mouth will become much of your advertisement. Additionally, advertising within the industry and attending seminars and trade shows will create new contacts and strengthen existing networks amongst buyers and fellow farmers.
STEP 9: Create your business website
After defining your brand and creating your logo the next step is to create a website for your business.
While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.
Here are the main reasons why you shouldn’t delay building your website:
- All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
- Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
- Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.
Using our website building guides, the process will be simple and painless and shouldn’t take you any longer than 2-3 hours to complete.
STEP 10: Set up your business phone system
Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.
There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use.
Recommended: Find the best phone system for your business; check out our review of the Best Business Phone Systems 2021.
Start A Fish Farm In Your State
Select your state below for an in-depth guide on completing each of these steps in your home state.
Is this Business Right For You?
Fish farm entrepreneurs should have a background in farming and have familiarity with basic biology of fish. This job will also involve some manual labor from time to time. In addition, since you’re running your own farm, knowledge of the economics and business of farming is also helpful.
Want to know if you are cut out to be an entrepreneur?
Take our Entrepreneurship Quiz to find out!
What happens during a typical day at a fish farm?
Overseeing this type of operation, either small scale or large, will require hands-on management of your livestock. Depending on the type of fish you’re raising, you will be carefully monitoring the living conditions and water quality regularly. Other things you may have to do include:
- Check and service pumps for tanks and ponds.
- Test pH of water and adjust accordingly
- Feed fish and check water levels.
- Extract fish for sale and shipment
- Contact customers and distributors about inbound and outbound shipments.
- Train staff on proper farming techniques
What are some skills and experiences that will help you build a successful fish farm?
Having knowledge or experience in the business and industry of livestock rearing is important. In particular, understanding fish and how to take care of them is critical. You will also need to be able to connect with and maintain positive business contacts, in order to market and sell your product. Being personable and pleasant, yet shrewd in business, is necessary to continue to be profitable. Immerse yourself in the industry and stay up to date on the trends and moves of the market.
What is the growth potential for a fish farm?
Fish as a food source is growing in popularity. Fish farms for commercial output are replacing some of the land once used for traditional plant crops. For aquarium enthusiasts, the desire for new and unique, as well as healthy, species is always strong. With the popularity of custom fish tanks also expanding, there will be a need for fish to fill them.
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Take the Next Step
Find a business mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
What are some insider tips for jump starting a fish farm?
Fish farming, like most farm operations, requires hard work and exists in a supply and demand market. Finding a niche or becoming essential to an industry or market is key.
- Choose species of fish which are popular and hearty to start out. This way you can become familiar with the ins and outs of the business, without the concerns of inconsistent sales or delicate livestock dying off.
- Gain recognition for being consistent and of high quality in your product. Once you are established as a trusted source, you’ll be able to expand your types of fish and potential customers.
- Stay aware of market trends and be flexible. The customer will always determine your successes. It is your job to anticipate buyer trends and make the proper business adjustments.
- Stay aware of new industry innovations and trends. Maximizing the profitability of your company also means understanding your competition.
How and when to build a team
Depending on the size of your operation, you will more than likely need a few additional employees to assist with the feeding and maintenance of the fish and ponds. If you are operating a large scale commercial fish farm, you will need a few full-time employees. Ideally, they should have knowledge about livestock farming and fish nurturing and care. If you have a smaller operation, say for exotic or tropical fish farming, you may only need one or two additional employees. Base your employee needs on the demand for your product.