How to Start a Fundraising Consulting Business
Nonprofit organizations rely on volunteer efforts and donor contributions, so they often need help raising the support they need. Fundraising consultant businesses help nonprofits develop and implement strategies that raise support.
The National Center for Charitable Statistics reports that there are over 1.5 million nonprofit organizations in the United States. With so many nonprofits, there is a significant demand for consulting services.
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Learn how to start your own Fundraising Consulting Business and whether it is the right fit for you.
Start a fundraising consulting business by following these 10 steps:
- Plan your Fundraising Consulting Business
- Form your Fundraising Consulting Business into a Legal Entity
- Register your Fundraising Consulting Business for Taxes
- Open a Business Bank Account & Credit Card
- Set up Accounting for your Fundraising Consulting Business
- Get the Necessary Permits & Licenses for your Fundraising Consulting Business
- Get Fundraising Consulting Business Insurance
- Define your Fundraising Consulting Business Brand
- Create your Fundraising Consulting Business Website
- Set up your Business Phone System
There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your fundraising consulting business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
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STEP 1: Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What are the startup and ongoing costs?
- Who is your target market?
- How much can you charge customers?
- What will you name your business?
Luckily we have done a lot of this research for you.
What are the costs involved in opening a fundraising consulting business?
The costs associated with opening a fundraising consultant business are minimal, for consulting doesn’t require specialized equipment. Business owners need marketing materials, a computer, a phone, and a mode of transportation. Most business owners already have what they need aside from the marketing materials.
What are the ongoing expenses for a fundraising consulting business?
There aren’t many ongoing expenses for a fundraising consultant business. The main costs include marketing and transportation expenses.
Who is the target market?
Fundraising consultants work for nonprofit organizations of all sizes and in all areas. After all, most nonprofits would benefit from raising more money.
How does a fundraising consulting business make money?
Fundraising consultant business owners make money by charging for the time they spend helping a nonprofit organization.
As consultants Linda Lysakowski and Mazarine Treyz explain, nonprofits will sometimes offer a percent of the total funds raised as compensation. Commission-based compensation structures should be avoided, however, because they’re considered unethical. When presented with such an offer, consultants should explain they charge for the time they work.
How much can you charge customers?
Fundraising consultants frequently charge by the day or hour. Consultant Tony Poderis reports that daily rates for experienced consultants range from $500 to $1,500-plus per 8-hour day. Hourly rates can run between $100 and $125 per hour.
How much profit can a fundraising consulting business make?
A fundraising consultant business can earn a significant annual revenue. Working only 1,200 billable hours each year, a consultant could earn $75,000 (based on a $500 per 8-hour day rate). Consultants who work more or charge over $500 per day can see six-figure annual incomes.
How can you make your business more profitable?
Some fundraising consultants expand their business by adding other nonprofit consulting services. For example, Campbell & Company also assists with executive searches, communications and strategic decisions.
What will you name your business?
Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Fundraising Consulting Business Name Generator
If you operate a sole proprietorship, you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.
When registering a business name, we recommend researching your business name by checking:
- Your state's business records
- Federal and state trademark records
- Social media platforms
- Web domain availability.
It's very important to secure your domain name before someone else does.
STEP 2: Form a legal entity
The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation.
Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your fundraising consulting business is sued.
Form Your LLC
Read our Guide to Form Your Own LLC
You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.
Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.
Learn how to get an EIN in our What is an EIN guide or find your existing EIN using our EIN lookup guide.
Small Business Taxes
Depending on which business structure you choose, you might have different options for how your business will be taxed. For example, some LLCs could benefit from being taxed as an S corporation (S corp).
You can learn more about small business taxes in these guides:
- LLC Taxes
- Sole Proprietorship vs LLC
- LLC vs Corporation
- LLC vs S Corp
- How to Start an S Corp
- S Corp vs C Corp
There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.
Open a business bank account
Besides being a requirement when applying for business loans, opening a business bank account:
- Separates your personal assets from your company's assets, which is necessary for personal asset protection.
- Makes accounting and tax filing easier.
Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.
Open net 30 accounts
Net 30 accounts are used to establish and build business credit as well as increase business cash flow. With a net 30 account, businesses buy goods and repay the full balance within a 30-day term.
NetMany net 30 credit vendors report to the major business credit bureaus (Dun & Bradstreet, Experian Business, and Equifax Business Credit). This is how businesses build business credit so they can qualify for credit cards and other lines of credit.
Recommended: Read our best net 30 vendors, guide and start building business credit.
Get a business credit card
Getting a business credit card helps you:
- Separate personal and business expenses by putting your business' expenses all in one place.
- Build your company's credit history, which can be useful to raise money later on.
Recommended: Apply for an easy approval business credit card from Divvy and build your business credit quickly.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
Make LLC accounting easy with our LLC Expenses Cheat Sheet.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate a fundraising consulting business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.
For information about local licenses and permits:
- Check with your town, city or county clerk’s office
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
STEP 7: Get business insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Learn more about General Liability Insurance.
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
Recommended: Learn what business insurance for your Fundraising Consulting Business will cost.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
Recommended: Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker.
If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.
How to promote & market a fundraising consulting business
Marketing efforts for a fundraising consultant business should focus on establishing the authority of the consultant, for the consultant's expertise is what clients pay for. Consultants can grow their reputation by speaking at events, publishing books, and offering basic training programs.
Becoming a member of the Association of Fundraising Professionals also provides credibility.
How to keep customers coming back
Fundraising consultants can set themselves apart from other experts by specializing in some way. Consultants might focus on serving nonprofits of a certain size, nonprofits within a particular region or nonprofits in a particular field.
Still unsure about what kind of business you want to start? Check out the latest Small Business Trends to help inspire you.
STEP 9: Create your business website
After defining your brand and creating your logo the next step is to create a website for your business.
While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.
Here are the main reasons why you shouldn’t delay building your website:
- All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
- Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
- Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.
Using our website building guides, the process will be simple and painless and shouldn’t take you any longer than 2-3 hours to complete.
Recommended: Get started today using our recommended website builder or check out our review of the Best Website Builders.
Other popular website builders are: WordPress, WIX, Weebly, Squarespace, and Shopify.
STEP 10: Set up your business phone system
Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.
There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.
Recommended Business Phone Service: Phone.com
Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.
Start a Fundraising Consulting Business in your State
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- New Jersey
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- New York
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- Rhode Island
- South Carolina
- South Dakota
- West Virginia
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Is this Business Right For You?
Anyone who is passionate about serving the public good may enjoy running a fundraising consultant business. Though they are private business owners, consultants work closely with organizations that help others.
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What happens during a typical day at a fundraising consulting business?
Fundraising consultants spend much of their time strategizing with leaders of nonprofit organizations. Depending on where in the consulting stage they are, a consultant might spend their day:
- Discussing an organization's challenges, needs, and past efforts with leaders
- Privately developing a strategy to address an organization’s challenges and needs
- Collaboratively reviewing and revising a strategy with leaders
- Implementing a strategy, which may include coaching or training an organization's members
Much of this work is done in meetings with either one person or a small group of people. In the final stages of the process, consultants might present strategies and ideas to larger groups.
What are some skills and experiences that will help you build a successful fundraising consulting business?
Because they will be helping others strategize and plan successful fundraising events, fundraising consultant business owners must be experts in the field of nonprofit fundraising.
When becoming an expert, there’s no substitute for real-life experience. Fundraising consultants should have years of experience working as a fundraiser for a nonprofit before striking out on their own. Having experience will give consultants credibility and help inform their strategies when working on challenging problems.
In addition to working as a fundraiser, business owners should also read extensively on the topic and attend training sessions led by others in the industry. Books, like The Generosity Network and Nonprofit Fundraising 101, explore relevant topics in depth. The Association of Fundraising Professionals has a number of events, webinars, conferences, courses, and other training opportunities that cover many different topics.
What is the growth potential for a fundraising consulting business?
Many fundraising consultants work only for themselves, but a few grow their businesses to include more people. Campbell & Company and Graham-Pelton are a couple larger businesses that have a few dozen consultants. Amy Eisenstein has a one-person business.
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Take the Next Step
Find a business mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Learn from other business owners
Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
What are some insider tips for jump starting a fundraising consulting business?
What previous clients have to say about a fundraising consultant business greatly influences the business’ future success. Satisfied clients can provide referrals, while displeased clients may have negative comments that damage a business’ reputation beyond repair.
The best way to avoid unhappy clients is to set expectations before working for a client. Some nonprofits expect a consultant to come and solve all the organization's fundraising woes or do all the required work. Consultants can’t simply wave a magic wand and say a few special words to fix problems, though. Instead, they should clearly state what they’re able to do up front so the client knows what will be done.
How and when to build a team
Many fundraising consultants have successful careers without ever hiring an employee. Those that do decide to grow their business beyond what one person can do typically hire an administrative assistant and then another consultant. These hires are made when the workload requires extra help and revenue supports employees’ wages.
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