Start a golf coach by following these 9 steps:
You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your golf coach. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
STEP 1: Plan your Business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What are the startup and ongoing costs?
- Who is your target market?
- How much can you charge customers?
- What will you name your business?
Luckily we have done a lot of this research for you.
What are the costs involved in opening a golf coach?
Fortunately, the overhead for starting a golf coach business is relatively low. Fees for US Golf Association (USGA) membership, buying golf balls, and possibly some golf clubs for teaching beginners may be included in initial expenses. Additionally, you may need to work out a cost for using course facilities, such as the driving range. Overall, though, much of the costs will be absorbed by the fees collected from your students.
What are the ongoing expenses for a golf coach?
Most expenses will pertain to managing the business of coaching, such as registering an LLC, paying taxes and business insurance, maintaining a modest marketing and advertising budget, and some equipment costs — mostly for golf balls.
Who is the target market?
Golf coaches have a wide range of age groups they might work with, from young, beginners, to older players looking to shave some strokes off their handicap. Overall, the target market is golfers looking to become better.
How does a golf coach make money?
Golf coaches make their money through the fees they charge their clients.
How much can you charge customers?
The average golf coach hourly rate is between
$30 and $80 an hour, although these rates can fluctuate, depending on your clientele and other coaches’ prices, in your area.
How much profit can a golf coach make?
A successful golf pro can make anywhere from $40,000 to six-figure earnings for highly sought-after coaches.
How can you make your business more profitable?
Consider offering a membership fee and online instructions or videos, which customers can access anywhere and anytime.
Your membership offer could also include a rebate on lessons and specials for certain times of the year when courses aren’t available.
You can also offer reviews of clubland equipment through your website and videos.
What will you name your business?
Choosing the right name is very important. Read our detailed guide on how to name your business. We recommend checking if the business name you choose is available as a web domain and securing it early so no one else can take it.
After registering a domain name, consider setting up a professional email account (@yourcompany.com). Google's G Suite offers a business email service that comes with other useful tools, including word processing, spreadsheets, and more. Try it for free
STEP 2: Form a legal entity
Establishing a legal business entity such as an LLC prevents you from being personally liable if your golf coach is sued. There are many business structures to choose from including: Corporations, LLC's, and DBA's.
Form Your LLC
Read our Guide to Form Your Own LLC
Check out the Top Business Formation Services from our friends at StartupSavant.
You should also consider using a registered agent service to help protect your privacy and stay compliant.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.
Open a business bank account
- This separates your personal assets from your company's assets, which is necessary for personal asset protection.
- It also makes accounting and tax filing easier.
Read our Best Banks for Small Business guide to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.
Recommended: BlueVine is an online bank with free business checking and no hidden fees. Great for businesses who do not often deal with cash.
Get a business credit card
- This helps you separate personal and business expenses by putting your business' expenses all in one place.
- It also builds your company's credit history, which can be useful to raise money and investment later on.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
Certain state permits and licenses may be needed to operate a golf coach business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
In addition, certain local licensing or regulatory requirements may apply. For more information about local licenses and permits:
- Check with your town, city or county clerk’s office
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
STEP 7: Get Business Insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Learn more about General Liability Insurance.
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
How to promote & market a golf coach
As we discussed above, one of the biggest marketing and advertising promotions you can perform is being seen and heard around the golf course. Knowing the staff and players at your local course(s) will greatly help spread the word about your teaching. Additionally, you should:
- Create a website and take advantage of social media by sharing pictures and positive results.
- Make print advertisements and business cards to distribute, when possible.
How to keep customers coming back
For a business like this, many of your customers will come from recommendations from current or previous clients. It’s crucial, then, to develop a strong rapport with your students and ask that they help spread the good word.
STEP 9: Establish your Web Presence
A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.
Start A Golf Coach In Your State
Select your state below for an in-depth guide on completing each of these steps in your home state.
Is this Business Right For You?
Golfers with above-average abilities and patience and knowledge to help others improve their game are the perfect fits. Experience teaching people and designing progressive teaching lessons is also beneficial.
Want to know if you are cut out to be an entrepreneur?
Take our Entrepreneurship Quiz to find out!
What happens during a typical day at a golf coach?
Golf coaches are regularly meeting students for one-on-one or group teaching sessions. Most coaches will use a golf course’s driving range or other facilities. Scheduling and conducting client sessions and interacting with potential clients in and around the clubhouse will take up a substantial portion of a golf coach’s day. If possible, some coaches will travel to a player’s location for coaching sessions, often at the course the client regularly plays.
What are some skills and experiences that will help you build a successful golf coach?
Most successful golf coaches have played golf extensively, often in amateur and professional competitions. Understanding the game of golf, as well as the swing mechanics, are both critical in teaching the sport to others. Having experience in teaching, coaching, or instructing in some capacity will also benefit your overall success. Experience in small business finances and advertising can also help you initially, and further down the road.
What is the growth potential for a golf coach?
Golf seems to be an ever-popular and lifelong sport for many. Golf challenges the individual, so the desire to become better is intrinsic. Golf coaches will always be in demand, but be careful to assess your services before quitting your day job.
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Take the Next Step
Find a business mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
What are some insider tips for jump starting a golf coach?
Golf coaches need developing golf players. Involving yourself with your local and regional golf courses and associations should be your first step. You’ll have to build your reputation, so finding customers and interacting with staff and players in and around the courses and pro shops will be essential for marketing and making connections.
While around the pro shops and courses, ask to put up flyers and business cards. Pro shops often have community boards for just these items.
Take advantage of the internet and social media, as well. WE’ll talk more about advertising and marketing shortly.
Finally, ask your clients to spread the word for you. In a one-on-one teaching scenario, a positive review can be compelling for attracting more students.
How and when to build a team
For the most part, you won’t need a team or partners for this type of business. If you become very successful and have more clients than you can service, you may want to bring on another experienced golfer to share the teaching duties.