Business Overview

Well over 20 million people golf, and many people who enjoy the sport would like to improve their game. A golf instruction business offers golfers individual and group lessons. Business owners may offer lessons at public or private courses, driving ranges or students’ homes.

Who is this business right for?

Anyone who enjoys golf and likes interacting with people may be well-suited for owning a golf instruction business. In order to teach the game, it’s necessary to be highly accomplished at it. It’s also helpful to be a people person, as business owners are frequently interacting directly with students.

What happens during a typical day at a golf instruction business?

Golf instruction business owners spend much of their time instructing students, which may involve:

  • modeling swings for students
  • analyzing and adjusting students’ swings
  • videoing students
  • reviewing videos with students
  • recommending drills for students to practice

When not instructing students, business owners may spend time refining their own golf skills and marketing their business.

What is the target market?

A golf instruction business’ ideal customer is either an aspiring golfer who hopes to play professionally or a wealthy retired individual who enjoys the sport. An aspiring golfer will need regular lessons to continue advancing their skills, while a retired individual has the time and money needed for multiple lessons.

How does a golf instruction business make money?

A golf instruction business makes money by charging students for golf lessons. Students may be charged on a per-lesson basis, or they may pay for a set number of lessons in advance.

What is the growth potential for a golf instruction business?

Most golf instruction businesses operate from one or two areas, but they may have regional or national influence. For example, Start to Finish Golf Academy has two locations, one in New York and one in Florida. Pro Justin Waffle started a golf instruction business in Hilton Head in 2009, which he hoped to grow into a regional and then national school.