Business Overview

People in the United States eat a lot of popcorn -- 14 billion quarts of popped kernels annually. Gourmet popcorn shop businesses make popcorn in many different flavors, ranging from common flavors (e.g. chocolate, caramel, cheddar, etc.) to obscure ones (e.g. Oreo, Buffalo wing, etc.). These flavored popcorns are sold for immediate enjoyment and as packages that customers can gift to others.

Who is this business right for?

Anyone who is passionate about popcorn and creative in the kitchen might enjoy running a gourmet popcorn shop business. While making popcorn is a fairly straightforward process, coming up with delicious and original flavors requires creativity.

What happens during a typical day at a gourmet popcorn shop?

A gourmet popcorn shop business owner spends much of their time making and selling popcorn. When not actively engaged in these activities, business owners may order more ingredients and supplies, clean their facility, and look for new outlets to sell their popcorn in.

What is the target market?

A gourmet popcorn shop business’ ideal customer is someone who likes fun-flavored popcorn and has some discretionary income. Such a person will be interested in buying gourmet popcorn, and they’ll have enough money to afford the treat.

How does a gourmet popcorn shop make money?

A gourmet popcorn shop business makes money by selling packages of popcorn to customers. Popcorn may be sold in bags or tins, often depending on whether it’s meant for immediate consumption or to be given as a gift. Some gourmet popcorn shops, such as Caja Popcorn in Atlanta, Georgia, offer subscription options.

What is the growth potential for a gourmet popcorn shop?

A gourmet popcorn shop business may be a small, one- or two-person operation, or it can grow to be a regional or national business. Gourmet popcorn businesses that grow may do so by either opening new locations or selling through retail outlets. Garrett Popcorn Shops, which has shops in seven U.S. cities and international locations, is an example of a business that’s grown by opening additional locations. Angie’s Popcorn, which is owned by Angie and Dan Bastian, follows the other model, selling through grocery stores, sporting venues, Costco, and Target.