Business Overview

A home decorator helps people use the space in their home or office more efficiently. They’ll recommend the colors, layouts, and furnishings that will best complement a room. Traditional interior designers will do the shopping or the preparing of the physical items that go in the space. Unlike interior designers, they’re not expected to use computer-aided design programs or architectural principles when on the job.

Who is this business right for?

This business is excellent for someone who appreciates how and why different pieces work in different rooms. Decorators need to be creative and flexible, shifting their perspective based on both the physical characteristics of the room and the wishes of their clients. They should enjoy working with people, as they’ll need to understand a client’s personality before suggesting patterns or arrangements for them.

What happens during a typical day at a home decorator business?

Decorators will spend the majority of their time going through different options for the many rooms they’ll plan. However, they’ll also need to make time for client consultations, marketing efforts, and invoicing matters.

What is the target market?

Upper and middle-class homeowners will likely be the primary target. Home decorators are highly coveted by many people, but high rates can sometimes make them an underutilized profession for those without substantial incomes.

How does a home decorator business make money?

Home decorators typically charge people for their professional advice and efforts either by the hour or by the room.

What is the growth potential for a home decorator business?

Growth potential can be staggering for the right home decorator. Even the most modest of homes can benefit from a decorator's critical and creative eye, and because trends change often enough, even home decorators entering a saturated market may find they can grow their business quickly with a little ingenuity.