How to Start a Home Rental Business

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Our guide on starting a home rental business covers all the essential information to help you decide if this business is a good match for you. Learn about the day-to-day activities of a home rental business owner, the typical target market, growth potential, startup costs, legal considerations, and more!

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Start a home rental business by following these 9 steps:

You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple step guide to starting your home rental business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

STEP 1: Plan your Business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

  • What are the initial costs?
  • Who is your target market?
  • How long it will take you to break even?
  • What will you name your business?

Luckily we have done a lot of this research for you. Skip on ahead to the Business Overview for more detailed answers to all your questions.

Choosing the right name is very important. We recommend checking if the business name you choose is available as a web domain and securing it early so no one else can take it.

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STEP 2: Form a legal entity

Establishing a legal business entity such as an LLC prevents you from being personally liable if your home rental business is sued. Consider using a registered agent service to help protect your privacy and stay compliant.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

STEP 4: Open a business bank account

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

STEP 7: Get Business Insurance

Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.

STEP 8: Define your brand.

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

STEP 9: Establish your Web Presence

A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

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Select your state below for an in-depth guide on completing each of these steps in your home state.

Business Overview

In the rental property industry, entrepreneurs invest in one or more single family homes. These income-producing properties are either self-managed by the owner or by a property management company. Owners lease their rental units out to tenants in exchange for rental fees.

Who is this business right for?

Many people are drawn to this business venture, as they recognize the short and long-term value of investing in real estate. Through their tenants’ rent payments, owners are able to successfully manage each property’s mortgage and expenses, while building equity and further expanding their portfolio. Those with discipline and a sound business plan are able to reach their passive income goals on schedule and under budget. This business is not right for everyone, however. Successful home rental business owners must be confident enough to take investment risks and disciplined in saving money, both for additional investments and to ensure their current investments are properly maintained.

What happens during a typical day at a home rental business?

Until you have accrued a great deal of property investments, the home rental business will typically not require your attention on a daily basis. In fact, many business owners choose to use this as their primary source of income, while working on part-time projects they are passionate about.

Your responsibilities include:

  • Finding and screening tenants when one of your properties comes up for rent.
  • Having leases drawn up and signed by both you and your tenants.
  • Managing properties, handling issues as they arise.
  • Researching common repairs that are typical in rental properties and interview contractors, plumbers, and/or handymen, etc. that can handle problems you are unable to address yourself.
  • Networking within the community would also prove beneficial. Many property owners choose to join local real estate investing associations. This can lead to potential business partners. Additionally, the contacts you make will prove invaluable in ensuring you are able to manage your property successfully and economically.

What is the target market?

When considering potential investments, consider your target market. Do you want to fill your portfolio with HUD housing or do you wish to target tenants in a different demographic? While both are positive investments, defining your demographics will ensure you purchase property that can yield your target returns.

How does a home rental business make money?

As a landlord, you will collect rent from each of your tenants on a monthly basis. This does not, however, guarantee that your investment will generate passive income. When determining your rental rates, carefully consider all ongoing expenses. Collecting rent higher than the property’s expenses will ensure an income each month. Entrepreneurs just starting out in this industry are urged to invest in properties that can generate a steady cash flow and to set money aside each month for unexpected expenses that will come up from time to time.

The most significant income, however, comes from your long-term investment. The equity in each property will be a meaningful asset in your portfolio. A majority of rent collected will go towards your business’ profits and, when you so choose, you can sell the home at a higher price than your initial investment.

What is the growth potential for a home rental business?

This business venture offers significant opportunity for growth. While some landlords choose to stick to local investments, the only real limitations are available cash flow and your personal vision. Many entrepreneurs choose to expand their portfolio to include properties across the country, or even the world. When considering investment opportunities outside of your region, it’s important to conduct thorough research. Not all properties increase in value or offer enough rent to cover all expenses.

What are some skills and experiences that will help you build a successful home rental business?

Success in this business requires a certain set of skills. You must possess strong business acumen and understand the intricacies of real estate investment. Not all properties are created equal. If this is not a personal strength, consider seeking the advice of someone more knowledgeable on the subject.

Being a landlord is not as easy as many make it sound. It is important that you treat it like a business. This means being financially frugal during the initial years, maintaining the property at all times, and making difficult decisions regarding tenants who are not fulfilling their lease responsibilities.

A personable personality and the ability to make connections spanning a broad spectrum of people would also prove beneficial. Connecting with others will help keep your tenants around for years. It could prove beneficial when a property needs attention that is outside of your capabilities.

New investors are urged to attend REIA meetings. A Landlord’s Association is also recommended. These groups will offer support and education throughout your journey. They also provide access to business tools such as lease contracts, tenant application forms, and credit search services.

What are the costs involved in opening a home rental business?

Financing for investment properties is very different from securing a personal home loan. Rules change periodically, so make sure you understand the down payment required prior to making any major decisions. Under today’s financing, investors who own more than four rental properties are expected to put down 25%. 20% down is required for entrepreneurs who own less than four. If you have enough cash flow to pay for your investment in full, consider this decision carefully. Many investors recommend using this capital to purchase multiple properties. This should increase both your monthly income and long-term equity.

Each rental property should have adequate insurance to protect both the property and your liability. A portion of your budget should also be set aside to make any necessary improvements and to maintain the property.

Where can I find a business mentor?

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

What are some insider tips for jump starting a home rental business?

Successful home rental business owners indicate they have made a lot of mistakes throughout their years in the industry. To help set you up for success, they offer the following tips:

  • Leave no stone unturned when writing your lease agreement. If it is not written down, tenants will find a way around your rules.
  • Self management vs. hiring a property management company - They each have their own benefits and drawbacks. Property managers charge a monthly rate, cutting into your profits. Without their assistance, however, you are responsible for handling every issue that comes up. This can prove challenging, particularly if you own rental properties in other parts of the country. If you are considering hiring a property manager, Biggerpockets shares the critical questions you should ask prior to making a decision.
  • Carefully consider your target demographic prior to investment. Ask yourself - Is this in a good neighborhood? What size homes are they looking to rent? What is their price point? Is a quiet street and/or a fenced in backyard important to them?
  • Keep in mind that problems are guaranteed to come up. Don’t get caught off guard. Plan and save accordingly.
  • Have a defined exit strategy. Do you want to maintain your investments until retirement or sell in ten years? Timelines can be adjusted, but it’s important to have a plan of action.
  • Conduct background checks on every potential tenant. When you find one that pays on time and maintains the property, do what you can to keep them, even if it means reducing your profits a small percentage.
  • Remember, this is a business. Stick to the terms of the agreement. If you give tenants a little leeway, they will make it a habit to take as much as they can from you.

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Growing Your Business

How to promote & market a home rental business

Most cities across the United States have a real estate investment club. Networking with other members will prove invaluable. Most are willing to share the knowledge they have gained over years in the industry. This should include strategies regarding finding quality tenants. Marketing techniques vary based on demographics, but landlords have found success through: rental sites, newspaper ads, realtors, word of mouth, and social media.

Recommended: Get started with local advertising for your business with a $300 credit from Yelp.

How to keep customers coming back

Tenant retention is the most effective way to maintain profits and avoid destruction of property. A thorough screening process is important. Once your tenant moves in, try to maintain a balanced relationship. Check in periodically, but give them their space. Avoid large increases in rent at lease renewal. Most importantly, when a renter calls about a complaint or issue, work to resolve the problem swiftly and at minimal inconvenience to them.

How and when to build a team

As previously mentioned, building a team is a matter of personal preference. With the right skills, knowledge, and time, much of your business can be run without assistance. When physical issues, such as roof replacement, electrical work, or plumbing come up, you will want to consider hiring a professional to tackle the problem. Many property owners welcome the peace of mind that comes with having a management company maintain their rentals. Additionally, a financial advisor, attorney, and/or respected insurance agent could prove a valuable asset to your team.

Legal Considerations

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a home rental business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.


Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.

For information about local licenses and permits:

Maintain Personal Asset Protection

Don’t think that just forming an LLC, or any other type of business, will save your personal assets in case of a lawsuit or other matter by itself.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your LLC is sued. In business law, this is referred to as piercing your corporate veil.

Two of the simplest steps that will protect your business, and yourself, are to:

Open a business bank account

  • This separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • It also makes accounting and tax filing easier.

Get a business credit card

  • This helps you separate personal and business expenses by putting your business' expenses all in one place.
  • It also builds your company's credit history, which can be useful to raise money and investment later on.
A smiling man sits at a computer and learns about corporate veils


To learn more about maintaining your LLC's corporate veil, read our guide and protect your personal assets.

Certificate of Occupancy

If you grow your business to the point where you own multiple properties, it is likely your business will be run out of an office.  Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location:
    • It is generally the landlord’s responsibility to obtain a CO.
    • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a home rental business.
    • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location:
    • You will be responsible for obtaining a valid CO from a local government authority.
    • Review all building codes and zoning requirements for your business’ location to ensure your home rental business will be in compliance and able to obtain a CO.

Earning Potential

How much can you charge customers?

Rental fees vary based on location, the specifics of the property, and landlord costs. When setting your rates, carefully consider all costs.

What are the ongoing expenses for a home rental business?

There are a number of expenses associated with a home rental business. Seek guidance from other professionals in the community or organizations such as the Institute of Real Estate Management when setting a budget and rental rates.

  • Standard expenses include:
  • Maintenance
  • Repairs
  • Property taxes
  • Loan interest
  • Insurance
  • Some landlords absorb the cost of lawn maintenance, while others require their tenants to cover these costs.

How much profit can a home rental business make?

Profit is directly tied to the number of properties you own, loan amounts, ongoing expenses, and the amount of rent you charge. A professional accountant should be able to assist you in determining your rate of return on investment prior to purchasing.

How can you make your business more profitable?

The most obvious way to increase your profits is to invest in as much quality property as possible. Investors are urged to minimize costs and pay off loans as quickly as possible. Many business owners opt to partner with another investor, significantly reducing expenses and responsibilities.

Next Steps

Get more ideas with our Business Ideas Tool.

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