Business Overview

A horseback riding business offers lessons to people of all skills, from someone who has never been near a horse before to the experienced rider who wants to improve on a skill or learn a new skill, such as a different style of riding.

Who is this business right for?

The perfect person to run a horseback riding business is someone who loves horses, doesn't mind working outside regardless of the weather, and is physically active. Other factors include being able to work with customers, having business management experience, and having stable management experience. Depending on the side businesses you may want to add retail management knowledge and some knowledge in horse nutrition.

What happens during a typical day at a horseback riding lessons business?

Most days will be spent doing several activities. Some of these, you may do less frequently and will depend on the type of business you will be running in conjunction with a horseback riding business.

  • Mucking stalls
  • Feeding and watering horses
  • Turning out horses
  • Giving riding lessons
  • Going on trail rides
  • Cleaning the barn
  • Caring for the turf in areas
  • Ordering inventory
  • Customer service
  • Planning birthday parties if you offer birthday party rides
  • Training horses
  • Breaking green horses and/or training problem horses
  • Keeping fields and courses mowed and maintained
  • Ensuring watering troughs don't freeze
  • Cleaning feed buckets and watering troughs
  • Slinging hay
  • Preparing for horse shows
  • Maintaining any special equipment you might use for therapy riding
  • Maintaining tack
  • Trailering horses to and from your facility, whether for shows or to help customers get their horses to your facility
  • Vehicle maintenance, including trucks, tractors, trailers and landscaping equipment.

What is the target market?

Customers my range from the very young to elderly. Experience may vary from none to years of riding experience. Your customers may be well off and prefer to pay for all of the services you offer for boarding and more, or you may have customers that prefer mucking their own stalls, using their own vets, and feeding their own food, whether for financial reasons or because they are used to caring for their own horses.

How does a horseback riding lessons business make money?

A horseback riding business makes money in several ways; though the largest stream of income comes from giving lessons and boarding horses. Other streams of income include doing special parties, trail riding, selling tack and feed, and training.

What is the growth potential for a horseback riding lessons business?

The growth potential is unlimited if you have the space to expand and if you are boarding, training, and giving lessons. If your facility gives only lessons, the growth potential is high. Lessons are usually an hour long and many stables offer lessons for a person once or twice a week. Adding other businesses on the side, such as boarding, selling tack, and training horses significantly increases your growth potential.