Business Overview

Growing plants hydroponically eliminates the need for soil, so it can be done anywhere. Many gardeners are getting into this form of gardening to grow plants they otherwise wouldn’t be able to. In order to grow plants hydroponically, gardeners need specialized equipment and supplies. Hydroponics stores sell the specialized equipment and supplies that hydroponic gardeners need.

According to IBISWorld, the hydroponics growing equipment stores industry has an annual revenue of $654 million and has been growing hat a rate of over 8 percent. There aren’t any companies with a dominant market share, leaving plenty of opportunities for new businesses.

Who is this business right for?

Anyone who enjoys growing plants and talking with people may enjoy running a hydroponics store business. Having a passion for gardening makes selling hydroponics equipment more rewarding. Customers often are looking for advice on or have questions about hydroponics, which is why being a good people person is important.

What happens during a typical day at a hydroponics store?

Running a hydroponics store business mainly involves helping customers, selling equipment and supplies, and reordering inventory as necessary. In between customers, business owners or staff spend time straightening inventory, restocking items, cleaning, and tending to any plants a store has growing.

What is the target market?

A hydroponics store business’ ideal customers are avid gardeners who want to grow plants indoors and without soil. Passionate gardeners will likely want to grow many plants and, therefore, need lots of equipment and supplies.

How does a hydroponics store make money?

A hydroponics store business makes money by selling hydroponics equipment, supplies, and nutrients. Equipment sales can be for large sums, while supplies and nutrients can provide recurring sales.

What is the growth potential for a hydroponics store?

A hydroponics store business may be a small, local store, or it can have several locations throughout a region. The Grow Show in Ann Arbor, Michigan and Grass Valley HydroGarden in Grass Valley, California are a couple examples of local hydroponics stores. GreenCoast Hydroponics has several locations on the West Coast.