Business Overview

Many people enjoy ice skating or participate in sports that take place on ice rinks. Ice skating rinks provide the public and teams with a place to skate, for which individuals and teams pay. According to IBISWorld, the ice rink industry brings in $618 million annually and is growing.

Who is this business right for?

Anyone who has a passion for ice skating may enjoy running an ice skating rink. While knowing how to skate won’t help balance the business’ financial sheet, an enthusiasm for ice skating and related sports can help business owners connect with customers.

What happens during a typical day at an ice skating rink?

A typical day’s tasks at an ice skating rink involve:

  • Checking the ice’s condition
  • Welcoming customers and taking admission fees (if paying on a per-use basis)
  • Making sure teams and organizations renting ice time are properly set up
  • Repairing any malfunctioning equipment
  • Cleaning the facility

When not directly interacting with customers or working on equipment, business owners frequently spend time managing employees, scheduling teams’ practices, games and tournaments, promoting their ice rink, and paying bills.

What is the target market?

An ice skating rink’s ideal client is a sports league, such as a hockey, figure skating, speed skating or curling league. A league will need to rent ice time for multiple practices and games, which will provide a stable income for the season. Additionally, several players may rent additional ice time for individual training.

How does an ice skating rink make money?

An ice skating rink makes money by charging customers to use the business’ ice rink(s). Most rinks offer a combination of open skating, in which the public is welcome to skate for an admission fee, and ice time rental, in which teams and organizations pay in advance to rent an ice rink.

What is the growth potential for an ice skating rink?

Most ice skating rinks have one or two locations that serve a particular city or area. A single location can have more than one rink. Holiday & Leisure Rinks is an example of a large ice rink business that operates two locations, which each have two rinks.