Business Overview


An Instagram business is run by someone who has a lot of Instagram followers, promoting the goods and services of other brands. Normally, Instagram business owners are paid on a post-to-post basis, representing a brand’s various goods in new, creative lights.

Some Instagram business owners may branch out, creating their own product lines. Others might create YouTube channels, creating cross-market opportunities for themselves. The best Instagram business owners target niche audiences, like those interested in fitness, beauty, or pets.

Who is this business right for?

The life of an Instagram marketer is perfect for those who enjoy taking pictures. It’s also a good career for those who have specific passions. If you enjoy capturing life events, promoting a hobby or spreading artistic joy, the Instagram business is for you.

What happens during a typical day at an instagram business?

Every day, the Instagram’s account owner checks their Facebook, Twitter, email and Instagram accounts. They need to maintain their Instagram’s business account, managing likes, follows, and content.

Much of an Instagram marketer’s job involves posting Instagram stories, sharing photos, creating hashtags, and connecting with users. The more an Instagram business operator networks, the better. A good Instagram operator will also use geotags, leading potential brand customers to store locations or public events. Other responsibilities involve running photo ad campaigns, video ad campaigns, and carousel ad campaigns.

It pays off to develop a powerful Instagram marketing strategy, too. A lot of Instagram business owners research product and service marketing. They also reveal “behind the scenes” brand material for promotional brand campaigns.

What is the target market?

An Instagram business marketer’s target market is the same market their overarching brand intends to reach. In general, an Instagram business account owner should gear all posts towards Instagram and Facebook owners. They should also research the markets their brand intends to impact, targeting adjacent markets as well.

How does an instagram business make money?

Instagram business account owners make money though affiliate marketing, posting branded advertisements, embedding code and creating strong cross-channel marketing strategies. If an Instagram account becomes popular, it’ll be referred often.

Getting Started


What are some skills and experiences that will help you build a successful instagram business?

An Instagram business’s growth potential is directly related to its follower count. If an Instagram account owner can get their name out there, they can create a fully branded experience. Social media marketing may be contained by the Internet, but it’s an incredibly viable career path. If an Instagram account owner is smart, they can become the most popular identity in a product or service niche.

What are the costs involved in opening an instagram business?

Fortunately, the costs of opening an Instagram business are incredibly low. Expect to pay $500 for a nice camera. It’s possible to run an Instagram business without your own computer, but we suggest purchasing a nice laptop for around $1,000. Because an Instagram advertiser has virtually zero incremental costs, they can run an Instagram business indefinitely. Small expenses include travel fees, camera upgrades, and research fees.

What are the steps to start an instagram business?

Once you're ready to start your instagram business, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:

  1. Plan your business. A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even.
  2. Form a legal entity. Establishing a legal business entity prevents you from being personally liable if your instagram business is sued.
  3. Register for taxes. You will need to register for a variety of state and federal taxes before you can open for business.
  4. Open a business bank account. A dedicated checking account for your instagram business keeps your finances organized and makes your business appear more professional to your customers.
  5. Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
  6. Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
  7. Get business insurance. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
  8. Define your brand. Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
  9. Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

Select your state below for an in-depth guide on completing each of these steps in your home state.

What are some insider tips for jump starting an instagram business?

Interact with users frequently. Because Instagram marketing is popular, accounts which provide human, in-depth feedback responses do well. Like pictures, comment on other accounts, mention popular people. Tag others. Provide fully human responses, and become known as a quality provider. Use Instagram Direct when possible, and send messages to prospective clients.

Growing Your Business


How to promote & market an instagram business

To promote your Instagram account, ask customers to tag you whenever they share your brand’s product pictures. Comment often, and like pictures when possible. To market yourself, give other brands a reason to hire your expertise. If you’re well-known for your promotional abilities, show them previous campaigns. Share posts related to your brand’s products and run giveaways and promotions. See who reposts your hashtags, and reach out to personal Instagram pages.

Recommended: A website is essential for promoting your business and attracting customers. Weebly is a great tool.

Create Your Website and Get 15% Off

How to keep customers coming back

Attracting Instagram users isn’t difficult, but it takes practice. Post at 5pm daily, and use web analytics to determine the best time of day—post-wise. Again, respond to customer posts and comments. Embed all Instagram posts on your personal website, too. To retain customers, stay relevant! Know where your market is going before it gets there. Use relevant hashtags. Find out what your customers have to say.

How and when to build a team

You can manage an Instagram business alone. You should eventually hire professional Internet marketers, however. A growing Instagram business needs to understand the data which drives Internet marketing, and it needs to reach customers before competing Instagram marketers can. Consider hiring two to three additional workers within the first three years of Instagram marketing.

Legal Considerations


Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.

Services Contract

Instagram businesses should require clients to sign a services agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership. Here is an example of one such services agreement.

Reduce Personal Liability

Structuring your business as a limited liability company (LLC) ensures your personal assets are protected in the event your business is sued.

What is an LLC?

Form an LLC in 5 easy steps

Earning Potential


How much can you charge customers?

Instagram marketers work on a CPM basis. CPM is the cost to reach one thousand people per post. On average, a sponsored CPM post costs between $5 and $10. Instagram marketers can, of course, charge for higher-ranking posts and unique content. Because an Instagram marketer makes money from views and shares, their actual price charge per post is variable.

What are the ongoing expenses for an instagram business?

An Instagram business has few ongoing expenses. Aside from business insurance, computer maintenance and small advertising fees—which are highly variable—an Instagram marketer can expect to spend very little in overhead and variable costs.

How much profit can an instagram business make?

Sponsored Instagram posts average about $300 each, if the Instagram account has many followers. A moderately successful Instagram marketer can make about $20,000 per year. A highly successful Instagram marketer can make six figures, if they’re considered to be “famous” within the community.

How can you make your business more profitable?

Diversify your content, but make sure you’re remaining in your niche. Connect with social media influencers, and focus on driving traffic once you’ve established a base crowd.

Next Steps

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