Business Overview

International food stores, also called international grocery stores, are stores which offer imported food. This imported food ranges across many countries, different nationalities, and dish types. International food stores usually stock food, drinks, alcohol, candy and condiments. Some international food stores also stock international commodities, like toys and kitchen instruments.

Who is this business right for?

The international food business is perfect for any business person who loves exotic foods. The ideal international food store owner has a fine taste for salads, sandwiches, picnic lunches, specialty drinks, desserts, and cooked meals. Normally, an international food store owner is able to pinpoint the nationality of different foods. Deli-lovers, bakers, and café operators normally make good international food operators.

What happens during a typical day at an international food store?

International food store owners research local shopping experiences. Then, they source and stock ethic foods. When running an international food store, owners need to make the food taste as authentic as possible. Some feature recipes for visitors to try.

Other responsibilities include grocery store upkeep. Utilities need to be managed, and food needs to be restocked. Because international food needs to be sourced overseas, a lot of international food store operators need to be well-adjusted to shipping, competitive pricing, and international buying plans.

On the administrative end, international food store owners need to conduct sales, manage employees, and create marketing campaigns. Typical grocery store responsibilities apply, like cleaning, conducting maintenance, and handling rent.

What is the target market?

As with any grocery store, the best clients are those who’re noninvasive. Ideal clients will have a love for international food, and they’ll return for new, exotic tastes. Because international food stores tend to be niche, they’re usually favored by food connoisseurs.

Sometimes, ethnic customers are useful advocates and knowledgeable resources. Since an international food store’s popularity is determined by its authenticity, these customers can be useful. An international food store owner needs to have a lot of knowledge about the best-tasting foods in order to provide customers with the most delicious, most authentic products.

How does an international food store make money?

International food stores make money by selling international foods, pre-cooked dishes, deserts, candy, drinks, alcohol, and other items. Some international food stores have cafes, and others may have fresh food restaurants inside. An international food store needs to be the “one-stop-shop” of its area to be successful. For this reason, a lot of international food stores offer all the services a grocery store would have while also offering food that cannot be found at other local grocery stores.

What is the growth potential for an international food store?

Most international food stores are locally owned. For this reason, most of them never reach cross-country popularity. While it’s possible to become a state-wide international food store provider, many are city favorites. This isn’t bad, however, as an area’s best international food store is normally a customer favorite. If your international food store can deliver top of the line products to a lot of people, it can achieve a lot of success.