Business Overview

Improve the conditioning and overall well-being of your clients with Jazzercise, a franchised cardio and strength exercise program highlighting dance as a workout.

Who is this business right for?

You should be passionate about physical fitness and have the charisma, enthusiasm, and leadership qualities necessary to build a following. As a certified Jazzercise associate instructor or franchise owner/instructor you’ll recruit new members, lead classes, and grow your part- or full-time business. That means you need to be equal parts coach, teacher, fitness guru and entrepreneur.

What happens during a typical day at a Jazzercise Studio?

Your business falls into two main group of activities: finding members and conducting classes. Other less regular responsibilities might include exploring new locations and negotiating rent deals with landlords.

Jazzercise offers an extensive variety of class options, including Strike, Core, Fusion, Flip Fusion and many others. This means that you and your associate instructions (if any) will be conducting a lot of classes.

What is the target market?

Jazzercise is seen as being primarily for females, and that’s likely to be your target audience. However, there is some male participation as well. With the diverse types of classes available, it’s possible to offer something for everyone regardless of physical conditioning and skill level.

How does a Jazzercise Studio make money?

You’ll charge a participation fee that can be on an annual, monthly, or per-visit basis. Each franchise sets up its own fee schedule, so make sure you know what the competition charges in your area and what your clients will be willing to pay.

What is the growth potential for a Jazzercise Studio?

There’s plenty of competition for those who want an instructor-led workout. Consider: yoga, Pilates, CrossFit, boot camps, and so many others. Jazzercise is considered a classic regimen, having been around and accepted since the late 1960s. This is both good and bad in that, while it has significant brand recognition it’s hardly a trendy workout in a category that welcomes the latest thing. However, those who embrace Jazzercise maintain their memberships for an average of seven years, which is a lifetime for the fitness/workout category. Here’s the viewpoint of an avid participant.