Business Overview

Jingles are short songs that usually contain a memorable line that serves as a slogan to help popularize a brand, product, or company. The power of music is used to create familiarity that leads to brand loyalty among consumers.

Who is this business right for?

This business is ideal for musically creative people who enjoy using their talents to promote business ventures.

What happens during a typical day at a jingle company?

The daily activities of a jingle company owner are varied and can include:

  • Musical composition and lyric writing
  • Networking with industry professionals
  • Brainstorming and project collaboration
  • Interviewing musicians, composers, and sound studio personnel
  • Contract negotiations
  • Obtaining a copyright for original musical works

What is the target market?

Preferred clients are individuals or companies who wish to purchase original music, usually for promotional purposes.

How does a jingle company make money?

Depending on the terms of the contract, jingle company owners can make money by earning royalties on original music that is used on television shows or during other theatrical performances. The amount of the royalties depends on factors such as the length of the piece and how it is used. Some writers share their royalties with publishing companies, while others publish their own work. Works can also be sold for a one-time fee. This method is most typical with lesser known jingle writers, as the hiring agencies usually have more leverage.

What is the growth potential for a jingle company?

The growth potential for a jingle company varies according to the size of the team. Some have composers and musicians on retainer to be better able to meet multiple deadlines for multiple clients simultaneously.