Business Overview

A martial arts studio thrives in most areas since there is a stable market for students seeking to train in martial arts. It is attractive to parents because they like the discipline and self-defense capability that it provides for their child. Children, in turn, are excited to practice a variety of physical skills among their peers.

Who is this business right for?

This business is good for individuals who are passionate about martial arts and enjoy working with young people, as they will comprise the majority of your clients. While running your own studio does allow you more flexible hours, being profitable will likely require you to work into the early evening to accommodate those who can only train after work or school. You may also consider working on weekends to better capitalize your client’s free time.

What happens during a typical day at a martial arts studio?

The primary activity of a martial arts studio is to offer different martial arts sessions to different groups throughout the day. These activities are typically split by age and by martial art (if the studio is able to teach more than one), with additional time on certain days for private lessons.

What is the target market?

Surprisingly, the best clients tend to be adults. This is because they are often eager to find a good studio with a supportive staff and are typically very dedicated. However, the bulk of your clients will be younger students recruited from your ties to their schools and communities. While many will inevitably drop out, those who stay will form the bulk of your continuous clientele.

How does a martial arts studio make money?

The standard business model for a martial arts studio is to charge an annual membership fee and monthly fees for a set number of meetings per week. Additional meetings or private sessions are charged at an additional cost.

What is the growth potential for a martial arts studio?

A small scale martial arts studio requires very little space: with 2,000 square feet or less, you can keep rent and utilities low while providing more individualized attention to students. A larger scale martial arts studio may occupy a warehouse or large retail location and be able to accommodate almost twice as many students, but the rent and utilities will be commensurately higher and you must hire more instructors to both teach classes and provide the same sense of individualized attention.