Business Overview


A medicinal herbs business may involve the actual growing and selling of herbs used for medicinal use. As an alternative to growing their own, owners of this type of business may purchase medicinal herbs in bulk from a grower and then resell the herbs to individuals or retailers.

Who is this business right for?

The owner of a medicinal herbal business should have a background in using herbs as a medicine, even if they are not a certified herbalist. Owners who plan on growing their own medicinal herbs need a background in gardening and enough land to grow herbs. All owners should be open and care about people, and they should have a desire to give back to their communities, but the industry also requires a shrewd business sense to stay profitable.

What happens during a typical day at a medicinal herbs business?

Herbal medicinal business owners spend much of their time handling marketing and sales. This may mean working in a store or creating websites and running ads to sell online. Medicinal herb business owners which grow their own herbs will spend a good portion on their days planting, tending to, and harvesting herbs. Those owners which buy wholesale will need to talk with suppliers, order supplies, and repackage herbs.

What is the target market?

Medicinal herb businesses have several kinds of customers. The best retail customer is a person interested in living a natural, healthy lifestyle and already has experience with herbal medicine. A good wholesale customer is an established herbal medicine store which is looking to expand its product line. Herbal practitioners interested in earning more money by creating a white-label brand under their own name are great potential customers.

How does a medicinal herbs business make money?

Medicinal herbs business owners make money by selling herbs.

What is the growth potential for a medicinal herbs business?

There is a massive growth of natural products and healthier alternatives to more common medical issues in the US. This will mean there will be a higher demand for medicinal herbs in the future.

Getting Started


What are some skills and experiences that will help you build a successful medicinal herbs business?

The owner of a medicinal herbs company needs to have an understanding of the proper use of medicinal herbs. This does not mean that everyone who owns this type of company needs to be a certified herbal practitioner, but this would certainly help. Owners who grow their own herbs need to have an adequate level of gardening skills and knowledge. All owners of this type of business need to know how to run a retail or wholesale operation and have some experience with marketing.

What are the costs involved in opening a medicinal herbs business?

The cost of starting this type of business differs greatly depending on the business model but there is a place in this industry for people with almost any budget.

The easiest and cheapest way to start this type of business is to purchase medicinal herbs through a wholesale distributor and then resell these herbs online. This type of setup would require getting the proper licenses, a website, bulk herbs, and packaging material. Someone could start this type of business for less than $300 if he or she already owns a computer. For only a little more money, someone can easily rent a booth at a farmers market or fair and sell directly to customers.

Opening a permanent store to sell medicinal herbs requires a person to have access to much more capital. The biggest expense is rent, which can be thousands of dollars a month. In addition, if someone wants to go this route, they will need to invest in inventory, store fittings, utilities, insurance, and everything else which comes with running a retail location. Potential medicinal herb business owners who are interested in operating a retail location may want to consider one of the medicinal herb retail franchises which are available.

The largest expense for those who decide to grow their own medicinal herbs is the land. Land costs vary depending on the location and the quality of the land. Potential business owners who do not currently own land may wish to rent land at first to save money. Besides the cost of the land, costs include seeds, tools, water, and labor. Greenhouses and polytunnels can cost hundreds or thousands of dollars, but can extend your growing season. In order to label herbs as "organic", growers need to apply for at least one certifying organization in the US for an organic certification. The certification process can cost up to $1500. Transporting products to market is an additional expense.

What are the steps to start a medicinal herbs business business?

Once you’re ready to start your medicinal herbs business, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:

  1. Plan your business. A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even.
  2. Form a legal entity. Establishing a legal business entity prevents you from being personally liable if your medicinal herbs business is sued.
  3. Register for taxes. You will need to register for a variety of state and federal taxes before you can open for business.
  4. Open a business bank account. A dedicated checking account for your medicinal herbs business business keeps your finances organized and makes your business appear more professional to your customers.
  5. Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
  6. Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
  7. Get business insurance. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
  8. Define your brand. Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
  9. Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

Select your state below for an in-depth guide on completing each of these steps in your home state.

What are some insider tips for jump starting a medicinal herbs business?

Do enough research to learn about the current demand for medicinal herbs in your local area or the area where you plan to sell. Ensure that you actually have a viable market before investing in purchasing or growing herbs. Once you have a good sense of who your customers will be, start off small. Avoid a financial disaster by building your business slowly.

Growing Your Business


How to promote & market a medicinal herbs business

The best way to market a medicinal herbs business which sells straight to individuals is to provide information about the benefits of medicinal herbs. You may wish to do this online, through articles and websites, or in person by giving talks and hosting classes on herbal remedies. You should contact large companies directly if you plan to sell wholesale.

Recommended: A website is essential for promoting your business and attracting customers. Weebly is a great tool.

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How to keep customers coming back

Become part of the community by being a resource for more than your products, but for your knowledge as well. Since this industry is part of healthcare, customer service is especially important.

How and when to build a team

Larger retail and growing operations will require employees. Make sure when hiring new employees they share your vision and dedication to herbal medicine. Consider hiring long-time customers as employees if they show interest.

Legal Considerations


State & Local Business Licensing Requirements

In most states, it is necessary to obtain an herb business license. Certain state permits and licenses may be needed to operate a medicinal herb business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.

For more information about local licenses and permits:

Certificate of Occupancy

 A medicinal herb business is generally run out of a garden. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location:
    • It is generally the landlord’s responsibility to obtain a CO.
    • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a medicinal herb business.
    • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued. 
  • If you plan to purchase or build a location:
    • You will be responsible for obtaining a valid CO from a local government authority.
    • Review all building codes and zoning requirements for your business’ location to ensure your medicinal herb business will be in compliance and able to obtain a CO.

Food Regulations

When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business

Reduce Personal Liability

Structuring your business as a limited liability company (LLC) ensures your personal assets are protected in the event your business is sued.

What is an LLC?

Form an LLC in 5 easy steps

Earning Potential


How much can you charge customers?

It depends on your product's quality, uniqueness, and where you choose to sell. Resellers who handle name-brand products can face stiff competition online which can drive down the prices customers will pay. Business owners with unique products have much more flexibility on setting their own prices.

What are the ongoing expenses for a medicinal herbs business?

Depending on your business model, you will have to pay monthly for rent, utilities, seeds, inventory, and labor.

How much profit can a medicinal herbs business make?

Growers can earn as much as $25 a square foot over the course of a year depending on the type of herbs they grow and the customer base. Medicinal herbs businesses which re-sell bulk herbs typically charge 30% or more over their costs.

How can you make your business more profitable?

Businesses which grow medicinal herbs can also plant culinary herbs to diversify their customer base. All owners of medicinal herbs businesses can create "value-added" products like herbal pillows and gift sets. Teaching classes in the proper use of herbs or on herb gardening is also a good way to increase profits.

Next Steps

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