Business Overview

Mermaid fandom has exploded in numbers in recent years, with mermaids appearing in artwork, books, movies and more. These mythical sea creatures can also be found at many events, thanks to mermaid businesses.

Mermaid businesses bring the excitement of mermaids to birthday parties, pool parties, beach parties, festivals and other events. In total, there are almost 1,000 professional merpeople working full-time across the country.

Who is this business right for?

Anyone who enjoys the water and being with people may like running a mermaid business, for much of the work involves entertaining people at water-related events (e.g. pool parties, beach festivals, etc.).

While the industry is dominated by mermaids, men also can start this type of business. There are challenges for men who enter the female-dominated industry, but several mermen are having success.

What happens during a typical day at a mermaid business?

Attending an event as a mermaid involves much more than simply showing up for the booked time. Mermaids must prep themselves, drive to the location, and put on their tail (without being seen) before the event itself. After entertaining during the event, mermaids remove their tail (again, without being seen) and go home.

On a fully booked Saturday or Sunday, mermaids might do all of this multiple times. Linden Wolbert, perhaps the world’s most successful mermaid, will do up to three parties in a single day.

What is the target market?

A mermaid business’ most steady work usually comes from children’s birthday parties, so kids and parents are a good target market to initially focus on. As a business grows, business owners can pitch themselves to organizers events in the area.

How does a mermaid business make money?

A mermaid business makes money by charging booking fees. Fees are usually charged by the hour.

What is the growth potential for a mermaid business?

Most mermaid businesses remain small businesses because they’re built around the business owner’s mermaid character (see below). When the time is right, business owners might increase their fees or seek more high-profile appearances to grow their business. This strategy has proved successful for Linden, who makes appearances around the world, from Florida to Australia.