Business Overview

For most women, the birthing experience is a right of passage - the first opportunity to bond with this incredible new life being brought into the world. Each new mother has a vision of what this experience should be like and creates a birthing plan with that vision in mind. A midwife helps carry out that plan for families who envision a more natural, calming experience, free of a large hospital staff.

Who is this business right for?

Owning a midwifery business offers a unique opportunity to help families welcome their little bundle of joy into the world on their terms. Because newborns come when they’re ready, midwives must have the ability to keep a free schedule, prepared to jump in at a moment’s notice. This is a wonderfully rewarding career for the compassionate and loving individual who enjoys connecting and interacting with people on a more intimate level.

What happens during a typical day at a midwifery business?

In the midwifery business, no two days are alike. Even if you’re able to welcome multiple babies into the world each day, every family’s wishes and needs will be unique, as is each birthing experience.

While this will vary from day-to-day, most days will include the following activities:

  • Conduct interviews with families to get a feel for what their birthing needs are
  • Schedule and carry out regular prenatal checkups to ensure the pregnancy is progressing safely
  • Meet with mothers swiftly when they sense something isn’t right with their body or unborn baby
  • Assist families with whatever they require, once labor has begun
  • Deliver the baby and care for both mother and baby immediately after birth and assess the health and wellbeing of both
  • Provide care and advice if emergency interventions are required
  • Market your business
  • Consistently research to ensure your business is current with the best midwifery practices
  • Follow up with families after birth

Additionally, there will be administrative duties to attend to, such as ordering supplies and paying bills. Many midwife business owners delegate these responsibilities to their trusted staff, so they can focus on the needs of their “customers.”

What is the target market?

Your customers will be limited to a very specific group of individuals. Many expecting mothers are still choosing the path of birthing in a hospital, with a physician overseeing the process. Some of these women will be your clients, as many are now choosing to have both a midwife and a doctor in the room, with the purpose of ensuring a system of checks and balances. Others choose a more natural path, removing physicians from the equation entirely. This will provide the framework for your customer base, with many of them becoming an extension of your family.

How does a midwifery business make money?

While the cost of a midwife is significantly lower than a hospital birth, most insurance companies will not cover a midwife’s fee. Fees are agreed upon between the midwife and family, with many expecting families paying out of pocket. Due to the cost, many midwifery businesses accept payment plans, with the final payment due at 37 weeks.

What is the growth potential for a midwifery business?

More and more expecting families have realized the value behind having a midwife present during birth, helping to remove the “hippie” label that was once present. In fact, the industry is expected to grow by 31% by 2020, offering great opportunity for success for those considering opening a midwifery business. Growth opportunities are directly related to demand in your area and affordability of services, as well as the availability of other midwives in your region.