Business Overview

Go to any wedding or get-together and they’ll all have one thing in common - music. While some party planners hire a band to play, a DJ is the most practical musician, as they require less space and have a wider repertoire of music to choose from. The tunes played set the tone for the entire party.

Who is this business right for?

If you love bringing people together through music, being around crowds, and are ready to be your own boss, owning your own mobile DJ business would be a rewarding career choice.

What happens during a typical day at a Mobile DJ Business?

As a DJ, you’ll spend your days split between music and interacting with people. While the activities of each day vary, most days you will:

  • Conduct interviews with party hosts and/or planners to get a feel for what their vision is for the party and what types of music they love, as well as what music they would like to avoid
  • Schedule and carry out walk-throughs of party venues. This will allow you to make the most of the space made available to you. Your walk-through also offers you a great opportunity to get a feel for the acoustics - not every space you play in will have good acoustics; it’s your job to adjust
  • Increase your music catalog based on newest trends and current customer requests
  • Map out a timeline for each of your upcoming events, based on the party’s schedule/needs
  • Market your business and network
  • Follow up with hosts after the event to get any feedback

Additionally, there will be administrative duties to attend to. As your business grows, it might be cost-effective to delegate these responsibilities to a trusted staff member, offering you more time to focus on the nuts and bolts of the company.

What is the target market?

Your customer base will span a wide variety of individuals who all have one thing in common - they have a need for music at their special event. While each will have a different idea of what music they want to hear, they should each understand that the DJ is integral to the success of the party.

How does a Mobile DJ Business make money?

Your business will generate revenue through each event played. The number and types of gigs you’re booked for depends largely upon your music collection and “party personality.” Most DJs charge an hourly rate or a flat fee for a given event.

What is the growth potential for a Mobile DJ Business?

Your company’s growth potential is directly tied to the needs of the area you serve, saturation of the market, and the amount of talent available for hire. There are currently no franchise opportunities available - once you’ve built a sound reputation, offering this opportunity to others could be a great way to expand your business.