Business Overview

Unlike an authority website which tries to be the undisputed expert on a broad subject such as TV shows, a niche website shrinks down the focus of the site to explore one favorite TV show or even a single character within a TV show in depth. Since a niche website's topic is very specific, it will naturally have a smaller, yet more concentrated audience base which is a perfect situation for monetization.

Who is this business right for?

A niche website is perfect for someone who has an intense interest in a specific aspect of a wider topic. Because of the limited scope of the topic, a niche site does not have to have as much content as other types of sites, and the information does not need updating as frequently. It is a great part-time business for anyone who can't spend every day working on a website.

What happens during a typical day at a niche website?

Owners of niche websites generally do not need to work on their sites frequently. The average niche website may require a week or two of active website design and content creation at first, but then there are only occasional updates. Using the example of a niche website for a single TV show, the site owner would only have to update the content of the website after each episode airs. Since most shows air only a few dozen times a year, the site owner doesn't have to think about the site most of the time. Besides limited content updates, a website owner needs to find a way to monetize and market the site. The good news is marketing a website is much easier than marketing other sites.

What is the target market?

The target market is anyone who shares an interest in the topic of the website.

How does a niche website make money?

Many niche websites use multiple methods for earning money. Depending on the topic of the site, joining an affiliate marketing program is a good choice. Affiliate marketing is when one website receives a commission for encouraging their visitors to make a purchase at a third-party retailer. Other sources of income are traditional ads, direct selling to visitors or charging a subscription to access information. The best type of monetization depends on the niche and the number of monthly visitors.

What is the growth potential for a niche website?

The entire premise behind a niche website is taking a large, popular topic and breaking it down into much smaller parts. Naturally this approach decreases the number of people who are interested in the subject and limits the potential number of visitors. Instead of attempting to attract more visitors by expanding the scope of the site, it is far better to create a separate, yet related site.

Getting Started

What are some skills and experiences that will help you build a successful niche website?

Owners of a niche website need to know how to create high-quality content which ranks well in the search engines. They should also have experience with ecommerce and affiliate marketing to help they optimize the site's ability to earn money. It is helpful to have some knowledge of content management system, like WordPress, before starting the business. 

What are the costs involved in opening a niche website?

The cost to start a niche website is extremely low. The main expenses are buying a domain name, paying for hosting, website design and any content-related expenses.  It is possible to purchase a domain name online for around 10 dollars per year. The cost for hosting can range from two or three dollars per month to hundreds, depending on the requirements. Most niche sites which do not use streaming media should expect to pay around 25 dollars a month for quality hosting. Niche website owners can spend thousands of dollars on designing their website or they can download a free theme. Most niche site owners find that one of the many quality premium themes for sale for around $60 which are great a fit for their sites. Many website owners write their own content because they love the niche topic, but those who want to outsource content creation, can find writers online.

Depending how much a niche website owner is capable of doing on his own, it is possible to start a niche website for less than 100 dollars. 

What are the steps to start a niche website?

Once you're ready to start your niche website, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:

  1. Plan your business. A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even.
  2. Form a legal entity. Establishing a legal business entity prevents you from being personally liable if your niche website is sued.
  3. Register for taxes. You will need to register for a variety of state and federal taxes before you can open for business.
  4. Open a business bank account. A dedicated checking account for your niche website keeps your finances organized and makes your business appear more professional to your customers.
  5. Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
  6. Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
  7. Get business insurance. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
  8. Define your brand. Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
  9. Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

Select your state below for an in-depth guide on completing each of these steps in your home state.

Where can I find a business mentor?

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Recommended: offers video courses and a supportive online community of like-minded entrepreneurs. Try one month membership for for free.

Growing Your Business

How to promote & market a niche website

Marketing a niche website is easier than marketing other kinds of websites. The pool of potential visitors is small and most likely the ideal audience is already concentrated at one of the existing authority websites. The goal is to convince some of the fans of the broad subject to explore a specific aspect of the topic at a niche site.

Recommended: Get started with local advertising for your business with a $300 credit from Yelp.

How to keep customers coming back

The only way to keep niche website visitors returning to the website is to provide meaningful content. Fans are willing to overlook a slow-loading or ugly website if the content is great, but will can't forgive sites which don't provide something new and valuable.

How and when to build a team

One nice thing about a niche website is that they typically do not require  a large team to run. Some owners like to outsource site design and content creation, but it usually is not a necessity. 

Legal Considerations

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a niche website business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.

For information about local licenses and permits:

Trademark & Copyright Protection

If you are developing a unique product, concept, brand, or design, it is prudent to protect your rights by registering for the appropriate trademarks and copyrights.

Learn more about trademark and copyright protection

The nature of legal requirements in distance education is ever changing, especially in regards to copyright laws. Here is a frequently updated resource, which can help keep you aware of the legal requirements.

Reduce Personal Liability

Structuring your business as a limited liability company (LLC) ensures your personal assets are protected in the event your business is sued.

What is an LLC?

Form an LLC in 5 easy steps

Earning Potential

How much can you charge customers?

Most niche websites do not generate a lot of revenue on their own. Many people who build niche sites would consider earning anything more than $500 a month on a single site as an outstanding return. The majority of niche site owners have multiple websites covering a variety of niches. 

What are the ongoing expenses for a niche website?

Niche website owners need to renew their domain name yearly and pay for hosting on a monthly basis. Site owners who choose to buy content will have to make a room in their budgets to include that expense.

How much profit can a niche website make?

The profit of running a niche website varies, but depending on the niche topic and the experience of website owner, profits can range between four and 8 dollars per one thousand visitors.

How can you make your business more profitable?

Many niche website owners have multiple websites to increase their monthly profits. In addition, adding a store which sells products is a great way to cash in on a popular niche site. 

Next Steps

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