Business Overview


An online dating consultant helps people navigate the complicated online dating world. A dating consultant doesn't have to be strictly used for finding a spouse. They may fill a variety of needs from serious to casual. Consultants create unions that strengthen neighborhoods with positive relationships. In addition to helping to create a better community, children of well-matched couples tend to be more responsible members of society.

Who is this business right for?

This business is excellent for someone who genuinely cares about what it means to interact with another person both online and in-person. Those who are most successful took a long, hard look at how they handled their own relationships before moving forward with their an actual business. Once they felt they had a good handle on their approach, they could go out and help others develop their own style.

What happens during a typical day at an online dating consulting business?

A dating consultant may have the following to-do list:

  • Meeting with clients
  • Writing/editing dating profiles
  • Crafting written responses
  • Taking profile pictures
  • Advertising/social media strategies

What is the target market?

Dating consultants choose their own target market. Typically, the ideal person is a busy professional who may not understand the rules or tricks behind creating a dating profile. Most consultants then choose a specific niche that accounts for the area they serve. For example, a young person in Denver may be more likely to want a spouse and children, while an older person in NYC may just be looking for companionship. However, if you feel strongly toward one demographic or another, you can likely carve out a client base regardless of where you are with the help of your expertise and passion.

How does an online dating consulting business make money?

Online dating consultants will generally charge for their time. A professional company (as opposed to an independent consultant) may charge by the week for access to their full team. More often though, consultants will charge a package rate that includes a specific level of service for a designated amount of time.

What is the growth potential for an online dating consulting business?

Growth potential is excellent for those who have a knack for matching people. Online dating is one of the top ways people meet others, as bars and other anonymous social scenes become less and less appealing. There are plenty of people who don't know or don't have time to write a profile, and who are looking for someone to make it a bit easier.

Getting Started


What are some skills and experiences that will help you build a successful online dating consulting business?

This business calls for someone who can understand what people want without their even having to say it. Many people find it difficult to identify what they're looking for in a partner. They may say they want one type of person while pursuing another type of person. Dating consultants aren't there to judge but are there to make it easier to meet the client's needs. Consultants should be friendly, personable, and able to plan ahead. They should also be extremely organized to juggle everything they may need to do in a given day.

What are the costs involved in opening an online dating consulting business?

Costs can be relatively low to start. You likely won't need any other supplies besides a computer. You can have an office, but it works just as well to meet your clients in a public location like a coffee shop. A website can be started on a service like Squarespace for just $150 a year, and social media platforms are entirely free. You may want to invest any of your start-up costs with paid advertising on social media to help get the word out though. Facebook pay-per-click ads can be expensive, depending on your area and competition.

What are the steps to start an online dating consulting business business?

Once you’re ready to start your online dating consulting business, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:

  1. Plan your business. A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even.
  2. Form a legal entity. Establishing a legal business entity prevents you from being personally liable if your online dating consulting business is sued.
  3. Register for taxes. You will need to register for a variety of state and federal taxes before you can open for business.
  4. Open a business bank account. A dedicated checking account for your online dating consulting business business keeps your finances organized and makes your business appear more professional to your customers.
  5. Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
  6. Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
  7. Get business insurance. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
  8. Define your brand. Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
  9. Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

Select your state below for an in-depth guide on completing each of these steps in your home state.

What are some insider tips for jump starting an online dating consulting business?

Those who are familiar with this business say that it was their passion that led them to success. They didn't have to be told to go out and get the answers, they were finding out how to navigate the online dating world on their own. It takes a lot of time to understand the ins and outs of why certain profiles and people do well online while others can't seem to catch a break. Once the consultant found their own soulmate, they wanted to help others do the same.

Ideally, dating consultants need to go beyond what people can find online, and give them real advice they can use. If the client isn't interested in putting in the effort, then the dating consultant can do it for them. Also, always have a contract with your clients. Let them know that you'll do everything you can, but that true love can never be guaranteed. This type of informed consent will set up reasonable expectations and avoid potential lawsuits.

Growing Your Business


How to promote & market an online dating consulting business

Brag about your stats! This is the best way to let people know that you get results. Even if you're just starting off, let people know your personal numbers. If you had 75% of potential partners to respond to your first email, then that's a truly incredible stat that others will want to know about. If you've successfully played matchmaker in the past, talk about how many of the couples are still together. Start conversations with people on a social media page by asking specific questions about the dating culture (e.g., what's your favorite dating platform and why?). If your target demographic is on the younger side, then pay-per-click advertising on social media may bring a considerable ROI.

Recommended: A website is essential for promoting your business and attracting customers. Weebly is a great tool.

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How to keep customers coming back

The best thing a dating consultant can do is hope for recommendations from their customers. Being personal and professional will help, but dating consultants should also go the extra mile. It's like a concierge service in that the consultant should think of what their client needs before they realize they need it.

How and when to build a team

There is little need to build a team unless you want to start a large business. If you do want employees, you'll want to wait to build a steady client base before you branch out.

Legal Considerations


State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a online dating consulting business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.

For information about local licenses and permits:

Services Contract

Online dating consulting businesses should require clients to sign a services agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership.

Informed Consent Agreement

It is recommended to provide clients with informed consent agreements to decrease legal liability and encourage transparency.

Reduce Personal Liability

Structuring your business as a limited liability company (LLC) ensures your personal assets are protected in the event your business is sued.

What is an LLC?

Form an LLC in 5 easy steps

Earning Potential


How much can you charge customers?

Costs vary depending on the service you offer. A quick profile revamp may cost as little as $50, while a full-scale service can charge up to $2,000 a week for VIPs. A consultant should determine how much they want to make an hour, and then determine how long it takes for her to service an average client. They should also check what similar services are charging in their area to avoid pricing themselves out of the market.

What are the ongoing expenses for an online dating consulting business?

Dating consultants will have the following ongoing expenses:

  • Website maintenance
  • General supplies (paper, pens, smartphones, laptop)
  • Advertising costs

How much profit can an online dating consulting business make?

Profits can be considerable. Depending on how much you spend on advertising, you could potentially be making close to 95% profit on your services or even more.

How can you make your business more profitable?

Dating consultants may want to offer classes about online dating to attract more people at a lower rate. They may also consider doing group sessions where people can vent about their experiences and get advice about how to make online dating go more smoothly.

Next Steps

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