Business Overview

Many people these days are trying to adopt a healthier lifestyle and are placing more emphasis on nutritious food and regular exercise. An Orangetheory gym offers its members a highly-intensive workout which focuses on complete coach-led cardio and strength training programs while maintaining a target heart rate. It is a one-of-a-kind approach to exercising at health clubs, and it works.

Who is this business right for?

An Orangetheory franchise makes sense for anyone looking for a full-time opportunity in the popular health club industry. Owning an Orangetheory gym is the perfect match for someone who is interested in combining a healthy, active lifestyle with a well-known and respected business.

What happens during a typical day at an orangetheory franchise?

While some Orangetheory studio owners have a background as trainers and continue to teach classes after starting their own franchise, most owners fill their days by taking care of the same daily administrative and managing tasks which every business requires. There is one difference. Since Orangetheory franchise owners receive extensive support from the corporate headquarters, most franchisees find they can devote more time to promoting a welcoming atmosphere at their studios and are able to handle their customers' needs better than independent business owners.

What is the target market?

Orangetheory is not a run-of-the-mill gym. It attracts clients who are health conscious, but definitely not gym rats. Due to the class format, many Orangetheory customers are working people who are more serious about getting fit than hanging out.

How does an orangetheory franchise make money?

Owners of an Orangetheory franchise makes money through the sale of different tiers of memberships. These three different membership levels give members a set number of classes per month. Members can purchase additional classes at a discounted rate compared to non-members.

In addition to earning money on memberships, an Orangetheory studio can sell the brand's clothing and accessories.

What is the growth potential for an orangetheory franchise?

There is a huge potential for growth of the Orangetheory concept. As the only health club of its kind, Orangetheory franchisees are in the unique position of being able to offer a service with no real competition. Orangetheory began in 2010 with only one studio. Now there are over 525 gyms open with another 520+ gyms in development. The best news is that no Orangetheory studio has closed due to lack of members. Ever.

Since 2015, Orangetheory revenue has been up over 100 percent, and there is no reason to believe the business can not continue to grow.

Owning an Orangetheory gym is a great opportunity with a solid future.