Business Overview

These days people are living healthier lives. Most of us are trying to eat better, reduce waste, recycle more and use natural products. An organic hygiene products business is perfectly positioned to provide people with all-natural soaps, shampoos, cosmetics, and feminine hygiene products.

Who is this business right for?

Most successful organic hygiene products business are run by people passionate about the products they sell and who are actively involved in a healthy and sustainable lifestyle. There is no room to for phonies in this business, since your customers will be quick to identify unwholesome ingredients that may have found their way into your product line. An organic hygiene product business demands a full-time schedule, so owners need to have a deep dedication to the business even if it is only a second source of income.

What happens during a typical day at an organic hygiene products business?

It can be very complicated to run an organic hygiene products business. There are a lot of moving parts. The largest of these parts is the manufacturing phase. The size and scope of manufacturing depends on the type and the amount of products a company requires. Since businesses usually outsource manufacturing duties, many owners spend a good portion of their days talking to manufacturers about their orders. The rest of the time, owners split between marketing to businesses and customers. Smaller companies tend to sell directly to customers either online and through retail stores. Larger companies have the brand recognition and inventory to sell wholesale.

What is the target market?

The target market for organic hygiene products is middle and upper class women who care deeply about their health and the environment and are willing to pay a premium for an organic alternative to national brands.

How does an organic hygiene products business make money?

These businesses make money by selling products straight to the consumer or distributing through a wholesale process to stores.

What is the growth potential for an organic hygiene products business?

The overall growth of the industry is huge. Experts predict the industry will be worth close to 16 billion dollars by 2020. New brands entering this saturated market will need unique products and effective marketing to claim their share of sales.