Business Overview

A parasailing business offers adventurous individuals the opportunity to experience sun, sea, and sand in an exciting and visually interesting way. Parasailing gives customers the freedom of flight and the exhilaration of skydiving in an accessible medium.

Who is this business right for?

Parasailing business owners need to have good people skills, knowledge of boating and parasailing safety guidelines, and experience running small businesses. Parasailing is an exciting activity for tourists and beach goers and the owner of a parasailing business should share the same kind of excitement about the business that the customers have for the parasailing experience.

What happens during a typical day at a parasailing business?

Day to day activities revolve around client interactions. The more people you can take out on your boat(s), the better the business does. The business, therefore, must continually work to entice customers through your doors and offer these same customers a memorable and safe experience. Additionally, these businesses will:

  • Advertise and promote their business locally and regionally.
  • Inspect, repair, replace, and clean all equipment. Safety is key.
  • Tune up and maintain tow boat(s).

What is the target market?

Your target market for a parasailing business will be tourists and visitors to your beach, lake, river, etc. Focus on safe excitement for individuals, families, and couples. Tandem harnesses are often quite popular, as two participants are likely to influence each other into joining the adventure.

How does a parasailing business make money?

Parasailing businesses make their money through customers, either from booked reservations or walk-ins looking for excitement on the spur of the moment.

What is the growth potential for a parasailing business?

Proper location will prove to be one of the biggest factors in your business’ success. If you are visible and easily accessible to customers, and have a reputation for safety and reliability, you can see your business venture take pun intended.