Business Overview


Party supply stores offer supply rentals, costumes, party favors, seasonal items, balloons, decorations and disposable silverware items. They’re a one-stop-shop for anything seasonal, often revamping entire product lines to take care of seasonal crowds. They’re often prioritized providers on Halloween, Christmas and birthdays due to their niche products and services.

Who is this business right for?

A party supply store is often a small business. While large party store chains exist, any who own or manage a local party store will need to enjoy small business operations. Perfect for party-lovers, retail gurus and fun-loving store owners, a party supply store is an excellent business for those interested in advertising, professional selling, and merchandising.

What happens during a typical day at a party supply store?

A party supply store needs to be a preferred location during the holidays, due to its niche product stock. For this reason, day-to-day activities during holiday hours are drastically different than during non-holiday hours.

Over the holidays, a holiday supply store owner must handle rush orders, filing go-back items, handling costume fittings, managing increased product shipments, creating a custom return policy, and prioritizing customer service. During non-holiday hours, an owner must be able to conduct the regular responsibilities associated with any small business owner. In-house finances, marketing, management, promotion, and shop upkeep are important.

While owners shouldn't focus on product upkeep too much, several items in part stores—due to their disposable nature—may need to be replaced over time. Party supply stores often face slow periods when holidays aren’t near. These time periods deserve extra attention, so as to keep the shop operational.

What is the target market?

A party supply shop’s best customers will be seasonal “holiday shoppers.” Holiday shoppers may shop exclusively at a party supply store during Christmas, Halloween and the Fourth of July. That said, holiday shoppers can often be rushed. For this reason, an ideal shopper will be one who doesn’t exploit holiday product return policies. Because holiday-purchased items aren’t useful during non-holiday hours, product purchase exploitation frequently happens.

How does a party supply store make money?

While a party supply store can make money year-round, much of its revenue will be gained during the holidays—specifically Halloween. A store makes money by selling costumes, party favors, candy, balloons, costume makeup and decorations. Several party supply stores offer bounce house, fogger and professional party display rentals, too. If a party store offers such big-cot rentals, they frequently limit their availability. Again, a party supply store’s ability to maximize sales greatly depends on its customers’ holiday and party needs. Often, a party supply store is a local area’s only provider of costumes and specialty holiday products. It simply isn’t profitable for department stores to carry such items, year-round.

What is the growth potential for a party supply store?

Party supply stores do have difficulty growing. Because they’re in a niche product and service category, they often have financial growth and scaling difficulties during non-holiday hours. For this reason, larger chains like Party Land and Party City dominate the market. A party supply store can, however, become a local area’s preferred location rather easily. Party supply store franchises certainly exist, but they’re difficult to obtain.

Getting Started


What are some skills and experiences that will help you build a successful party supply store?

Above all, a strong sense of finance and marketing is needed. Because party supply stores face considerable difficulties with year-round financing, a strong grasp on local economics, product sourcing, and promotion is needed. A successful party supply store owner is often well-read in local customer needs, too.

A knack for customer service is also important. During holiday hours, a party supply store can become hectic. All staff should be capable of handling tough customer decisions. Professional selling, a background in retail—specifically clothing—and knowledge of current trends certainly helps. Because Halloween is a notoriously party-store-centric holiday, having knowledge about current costume favorites is a must.

What are the costs involved in opening a party supply store?

A party supply store’s initial investment is about $90,300. This accounts for all certifications, insurance and products. A starting party supply store needs to obtain a number of products, including paper products, decorations, banners and tablecloths. It will also need a full line of wedding accessories, such as cake tops, server sets and similar items. Halloween costumes, candy and entertainment supplies will need to be purchased. In some cases, an additional $10,000 in startup expenses will exist, channeled into etching and engraving machinery.

What are the steps to start a party supply store?

Once you're ready to start your party supply store, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:

  1. Plan your business. A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even.
  2. Form a legal entity. Establishing a legal business entity prevents you from being personally liable if your party supply store is sued.
  3. Register for taxes. You will need to register for a variety of state and federal taxes before you can open for business.
  4. Open a business bank account. A dedicated checking account for your party supply store keeps your finances organized and makes your business appear more professional to your customers.
  5. Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
  6. Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
  7. Get business insurance. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
  8. Define your brand. Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
  9. Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

Select your state below for an in-depth guide on completing each of these steps in your home state.

Where can I find a business mentor?

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Recommended: Fizzle.co offers video courses and a supportive online community of like-minded entrepreneurs. Try one month membership for for free.

What are some insider tips for jump starting a party supply store?

Prepare for holiday hours well before they arrive. Party supply retailers face exhaustive considerations, and they’re constantly facing slow periods capable of shutting down the entire establishment. Market analysis, cash flow projections and a firm grasp on profits and loss is vital. During Halloween, local shoppers will flock to whichever location has the most expansive product line. If you can provide unique, low-cost or bulk costume items, you’ll dominate your area’s market for a very important month.

Growing Your Business


How to promote & market a party supply store

Promote before, during, and after the holidays. Printed ads and local Facebook advertisements are your friend. Your marketing plan should focus on bulk items and unique party displays. Don’t worry about luxury rental product marketing—like bounce houses and Hollywood-level costumes. These items will promote themselves. Holiday shoppers want quick, accessible and cheap items. Over Halloween, they’re looking for unique costumes, affordable makeup and cheap, disposable gag items

Recommended: Get started with local advertising for your business with a $300 credit from Yelp.

How to keep customers coming back

To attract customers, focus on pre-holiday events. Partner with local shops who’re hosting monthly events and parties. Use printed ads. Promote on Facebook, Twitter, and Instagram. To retain customers, create a return policy which both makes the business profitable while giving customers the freedom to exchange and return products at need. High-quality party supply stores are reliable, have unique options and—above all—have great prices. Because the party supply business hungers for sales, prices are usually sky-high. By offering low prices, you’ll keep year-round customers.

How and when to build a team

You only need a team of two to three workers in the beginning. Fortunately, a party supply store is—basically—a small retail outlet. Have a worker to manage back-of-the-house supplies. Have another worker engage customers. The final worker should work at the register. Build your team to at least five before the holidays roll around, however. During the holidays, accidents and theft aren’t only possible—they’re likely.

Legal Considerations


State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a party supply store. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.

Certificate of Occupancy

A party supply store is usually run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a storefront:
    • It is generally the landlord’s responsibility to obtain a CO.
    • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a party supply store.
    • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or storefront:
    • You will be responsible for obtaining a valid CO from a local government authority.
    • Review all building codes and zoning requirements for you business’ location to ensure your party supply store will be in compliance and able to obtain a CO.

Reduce Personal Liability

Structuring your business as a limited liability company (LLC) ensures your personal assets are protected in the event your business is sued.

What is an LLC?

Form an LLC in 5 easy steps

Earning Potential


How much can you charge customers?

Basic party supplies should cost between $4 and $15, depending on their use. High-demand, disposable items like paper cups, plates and banners will be slightly less expensive. Costumes, meanwhile, will need to be priced competitively while also making money. Average costumes should be priced between $40 and $80, depending on their complexity. Low-quality costumes—and child costumes—can be sold for about $20. Candy, balloons and other small, bulk-purchase items can be sold for under $5.

What are the ongoing expenses for a party supply store?

As a rule of thumb: For every $1 spent on labor, operators can expect to spend $0.30 on capital investment. These investments are minimal, and yearly expenses can be as low as $15,000. These expenses account for utility costs, annual rent, product sourcing and advertising. Assuming the party supply store is of average size, and in a profitable shopping location, a rent expense of about $3,000 per month is acceptable.

How much profit can a party supply store make?

A party supply store can make a little over $100,000, if it’s operating efficiently. Once expenses, investments and advertisement are paid, a party supply store manager can make approximately $57,000 per year. Assistant managers can expect to make approximately $33,000 per year.

How can you make your business more profitable?

Attract local support. Once your business has grown, vary its services to suit monetary needs. A party supply store capable of offering the area’s only bounce houses, professional displays and specialty costumes will thrive. Effective cost control, too, will help a costume supply store thrive.

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