Business Overview

A personal shopper business provides assistance for clients who need (or simply want) help buying various items. One common purpose for personal shoppers is to pick up groceries and prescriptions for the elderly who cannot do it themselves. However, some personal shoppers are hired by clients who are not necessarily elderly but simply too busy to buy these things themselves. Some personal shoppers provide more specialized assistance for clients, such as helping them discover a style or fashion that best showcases their features.

Who is this business right for?

More so than most businesses, being a personal shopper is ideal for extroverted people who thrive on meeting and speaking with new people. This is because the best shoppers develop a friendly relationship with clients to better understand their needs. The job is also best for those who are intimately familiar with their city or region: this will help you navigate traffic on busy days, find the client's requested items quickly, and then deliver them in a timely manner.

What happens during a typical day at a personal shopper service?

The day-to-day activities of this job are very straightforward: you will communicate with current clients and possibly communicate with prospective clients. You will discover what your current client needs and then retrieve these things for them and bring them back. When you are not doing these things, you will likely be working on your online advertising presence and possibly researching some of the more esoteric or specialized client requests.

What is the target market?

In many cases, elderly people will be your preferred clients. In most areas, they are the group who most requires personal shopping services. This group is also likelier to enjoy personal interaction and will be friendly when you meet face to face.

How does a personal shopper service make money?

Most personal shoppers charge an hourly rate for their assistance to customers. In rarer cases, you may affiliate yourself with a business that sells certain products and receive a commission for any of those specific items that you help sell.

What is the growth potential for a personal shopper service?

The growth potential for this business is modest. Personal shopping services typically grow commensurate with the retail industry, which is projected to grow seven percent between 2014 and 2024. Certain areas have greater potential for growth if they have more of a population (such as the elderly) that are likely to use such services.