How to Start a Personal Shopper Service

A personal shopper business provides assistance for clients who need (or simply want) help buying various items. One common purpose for personal shoppers is to pick up groceries and prescriptions for the elderly who cannot do it themselves. However, some personal shoppers are hired by clients who are not necessarily elderly but simply too busy to buy these things themselves. Some personal shoppers provide more specialized assistance for clients, such as helping them discover a style or fashion that best showcases their features.

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Learn how to start your own Personal Shopper Service and whether it is the right fit for you.


Start a personal shopper service by following these 10 steps:

You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your personal shopper service. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Check out our How to Start a Business page.

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What are the costs involved in opening a personal shopper service?

The costs involved with opening this business are very minimal. This job can be started from home, and most client interaction will be via phone, email, or at their own homes. It is very easy to start this job for less than $2,000. This amount assumes you pay $500 for a professionally-designed web page and invest the rest in traditional advertising, such as newspapers, radio ads, and television ads. Depending on your specialty, certain demographics (such as older people) may pay more attention to these “old media” ads than they do to online advertisement, so it is good to offer a balance.

What are the ongoing expenses for a personal shopper service?

There are almost no ongoing expenses for this job except the variable cost of fuel, the cost to host your website (typically less than $100 a year), and however much money you want to spend on traditional advertising each month (typically $250 or less, at least until you have more clients under your belt). Beyond this and any upkeep on your vehicle, you functionally have no other expenses.

Who is the target market?

In many cases, elderly people will be your preferred clients. In most areas, they are the group who most requires personal shopping services. This group is also likelier to enjoy personal interaction and will be friendly when you meet face to face.

How does a personal shopper service make money?

Most personal shoppers charge an hourly rate for their assistance to customers. In rarer cases, you may affiliate yourself with a business that sells certain products and receive a commission for any of those specific items that you help sell.

How much can you charge customers?

Your hourly rate has a high degree of flexibility, and some shoppers charge between $20 to $100 or more per hour. Your rate will likely depend on the complexity of your services (picking up groceries based on a list is much simpler than being someone's personal fashion shopper and consultant for hours at a time, for instance) and how much competition you have in the area. You may also experiment with different pay models such as charging customers a fixed amount plus a percentage of the overall receipt (typically between ten and fifteen percent).

How much profit can a personal shopper service make?

The exact amount of profit you make depends on factors such as the number of clients and how much you charge them. Some studies estimate average shopper salary to range from $20,000 to $70,000 a year, though really successful shoppers can make this into a six-figure job. Depending on your own schedule and the needs of your clients, it is possible to start this line of work as a side job (doing things like grocery shopping in the early evening) until you have enough clients to make this your sole income stream.

How can you make your business more profitable?

Find a niche service to provide early on and stick with it until you are a master. Consider offering promotional deals, such as a discounted rate for the first week: this allows clients to see that your services are worth the full price. Finally, use all means of communication available—if clients know they can text, call, or email you at a moment's notice, they will see you as truly reliable and use your services more often.

What will you name your business?

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Personal Shopper Service Name Generator

If you operate a sole proprietorship, you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name, we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability.

It's very important to secure your domain name before someone else does.

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STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation.

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your personal shopper service is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can start an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

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You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.

Learn how to get an EIN in our What is an EIN guide or find your existing EIN using our EIN lookup guide.

Small Business Taxes

Depending on which business structure you choose, you might have different options for how your business will be taxed. For example, some LLCs could benefit from being taxed as an S corporation (S corp).

You can learn more about small business taxes in these guides:

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.

Open a business bank account

  • This separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • It also makes accounting and tax filing easier.
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Recommended: Read our Best Banks for Small Business review to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.

Open net-30 accounts

When it comes to establishing your business credit, net-30 vendors are considered the way to go. The term "net-30," which is popular among vendors, refers to a business credit arrangement where the company pays the vendor within 30 days of receiving goods or services.

Net-30 credit terms are often used for businesses that need to obtain inventory quickly but do not have the cash on hand.

Besides establishing business relationships with vendors, net-30 credit accounts get reported to the major business credit bureaus (Dun & Bradstreet, Experian Business, and Equifax Business Credit). This is how businesses build business credit so they can qualify for credit cards and other lines of credit.

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Recommended: Read our guide on the best net-30 vendors so you can start building business credit now, so you never have to worry about cash flow in the future. Keep in mind that poor cash flow is the #1 reason businesses fail!

Get a business credit card

  • This helps you separate personal and business expenses by putting your business' expenses all in one place.
  • It also builds your company's credit history, which can be useful to raise money and investment later on.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a personal shopper service. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.

For more information about local licenses and permits:

Services Contract

Personal shopping businesses should require clients to sign a services agreement before starting a new project.  This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Learn more about General Liability Insurance.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

Recommended: Learn what business insurance for your Personal Shopper Service will cost.

Business Insurance for
Personal Shopper Service

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
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Recommended: Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker.

How to promote & market a personal shopper service

As mentioned above, the best ways to promote and market your business depend on what you specialize in and who your key demographic is. Older clients are likelier to read the newspaper each day and to consume radio and TV advertisements. For this audience, paying more time and money to be featured in these forms of media will help you stand out. For fields skewed toward younger audiences, such as business and fashion, you should use your website to promote yourself and your services and develop a social media presence through venues such as Facebook and Twitter. Such venues do online what a good personal shopper should always be doing: developing solid relationships with clients.

How to keep customers coming back

In addition to the forms of advertisement mentioned above, the best way to attract customers is to use your first meeting to show that you are caring, attentive, and discreet. Customers must feel free to share their insecurities with you (you may be buying their underwear, medicine, and other awkward purchases) and must know that you always have their best interests in mind. Retaining customers is a natural function of several factors. Your speed, efficiency, and ability to save customers money will make them want to retain your services. Your ability to be a good conversational partner and confidante will help build their trust in you.

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Still unsure about what kind of business you want to start? Check out the latest Small Business Trends to help inspire you.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business.

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Using our website building guides, the process will be simple and painless and shouldn’t take you any longer than 2-3 hours to complete.

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Recommended: Get started today using our recommended website builder or check out our review of the Best Website Builders.

Other popular website builders are: WordPress, WIX, Weebly, Squarespace, and Shopify.

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use.

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Recommended: Find the best phone system for your business; check out our review of the Best Business Phone Systems 2021.

Start A Personal Shopper Service In Your State

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Select your state below for an in-depth guide on completing each of these steps in your home state.

Is this Business Right For You?

More so than most businesses, being a personal shopper is ideal for extroverted people who thrive on meeting and speaking with new people. This is because the best shoppers develop a friendly relationship with clients to better understand their needs. The job is also best for those who are intimately familiar with their city or region: this will help you navigate traffic on busy days, find the client's requested items quickly, and then deliver them in a timely manner.

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Want to know if you are cut out to be an entrepreneur?

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What happens during a typical day at a personal shopper service?

The day-to-day activities of this job are very straightforward: you will communicate with current clients and possibly communicate with prospective clients. You will discover what your current client needs and then retrieve these things for them and bring them back. When you are not doing these things, you will likely be working on your online advertising presence and possibly researching some of the more esoteric or specialized client requests.

What are some skills and experiences that will help you build a successful personal shopper service?

Broadly speaking, the best skill to develop for this job is skill with interviewing. Pitching yourself to clients in person is often like a job interview, so learning how to project both confidence and warmth will help you land clients. You can also leverage personal skills and experience in certain areas to become a more specialized shopper, such as a chic fashion expert marketing themselves as an image consultant.

What is the growth potential for a personal shopper service?

The growth potential for this business is modest. Personal shopping services typically grow commensurate with the retail industry, which is projected to grow seven percent between 2014 and 2024. Certain areas have greater potential for growth if they have more of a population (such as the elderly) that are likely to use such services.

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Take the Next Step

Find a business mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

  • Funding
  • Events
  • Guides
  • Support

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a personal shopper service?

Be sure to tailor your appearance to your specialty. If you are primarily grabbing groceries, then comfortable attire (such as jeans and a polo) may be appropriate. For those advertising themselves as business consultants, a suit may be more appropriate, whereas image consultants should be wearing modern and stylish couture. Once you know who your primary client base will be, research the things they are interested in or concerned about. This lets you “talk shop” with clients and build relationships. Finally, make sure you are up to date on the various apps and online methods of saving clients money on the things they want you to buy. The more you demonstrate value by saving money, the longer they will keep you hired!

How and when to build a team

The nature of this business (including developing intimate relationships with customers) typically means it is a one-person operation. However, if you develop a network of clients across a city or area that you cannot reasonably service yourself (especially when factoring in drive time, shopping time, and so on), you may need to take on a partner or a small team in order to meet everyone's needs.

Next Steps

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