Business Overview

Many dog and other pet owners are concerned about what’s in the food they feed their pets. Pet bakery businesses cater to these owners by providing specially formulated pet foods. The ingredients that pet bakeries use in their pet foods are usually healthy and natural, and they often come from known sources.

Who is this business right for?

Anyone who is passionate about pets and nutrition may be interested in opening a pet bakery business. Pet bakeries usually start out selling through other retailers or online, rather than their own brick-and-mortar store. Because business owners don’t need to keep specific retail hours for customers, it’s possible to start this business up while maintaining another job.

What happens during a typical day at a pet bakery?

A pet bakery business owner spends much of their time creating and packaging pet foods, and marketing the foods their bakery sells. Marketing may involve running a site online, building relationships with retailers or both.

What is the target market?

An ideal customer is someone who is concerned about the health of their pet and has discretionary income to spend on gourmet pet food. There is usually a higher demand for specialty pet food in cities, where more pet owners have discretionary income to spend on specialty pet food. (Pet bakeries in less populated areas often face less competition, though.)

How does a pet bakery make money?

Pet bakery businesses make money by selling the pet foods they create. These foods may be sold directly to customers (retail) or through intermediary retailers (wholesale). Wholesale prices are lower than retail prices.

What is the growth potential for a pet bakery?

Many pet bakery businesses start out small, selling their specialty pet foods in local retail stores or through a single website. As they grow, pet bakeries can sell their pet foods in more and more retail locations, including national chains like Petco and Petsmart.