Business Overview

Pet cemeteries give people a place to lay their beloved animals to rest. Owners may choose to offer a variety of services to pet owners, including formal burials or cremations.

Who is this business right for?

Pet owner cemeteries should have an inherent love for animals. It helps them to understand exactly what a grieving individual or family is going through, which is pivotal to developing a good rapport and attracting new clients. Owners should also be comfortable with the concept of death and feel natural dealing with both the practical and emotional consequences of losing a pet.

What happens during a typical day at a pet cemetery business?

Much of an owner’s day will usually be spent managing the grounds and talking to clients. Their activities may include any of the following:

  • Preparing plots
  • Communicating with customers
  • Maintaining the grounds
  • Performing administrative tasks
  • Performing formal burials
  • Managing the crematorium
  • Talking to vets or pet stores
  • General advertising/marketing

What is the target market?

Theoretically, the market is for anyone who’s lost a pet. Business owners can offer a wide range of services at varying prices, so no pet owner will have to worry about their pet's eternal resting place. However, most people who visit a pet cemetery will have some degree of disposable income before considering the additional expenses.

How does a pet cemetery business make money?

Pet cemeteries charge a certain amount for each service or they offer popular packages to grieving owners. This can including anything from supplying flowers for the funeral to cremating the animal. Owners will charge clients more than the raw costs for each service in order to turn a profit.

What is the growth potential for a pet cemetery business?

Pet cemeteries are in many ways a luxury service, which will generally translates into the industry rising and falling with the state of the economy. Still, there are plenty of people out there who received priceless love and affection from their pets, which ultimately translates into a generous base market to get started.