Business Overview

As the owner of a pet clothing business, you’ll either resell or design and fabricate pet attire. You might own a brick and mortar store, run your business online, or operate in a hybrid model by serving customers in both modes.

Who is this business right for?

Hopefully, you love dogs and other animals. You should also have good instincts for finding vendors, pricing items, and promoting and marketing your business. If you’ll be making rather than buying and reselling items, you must also have a talent for pet fashion, clothing design, and sewing.

What happens during a typical day at a pet clothing store?

Your typical workday could consist of a range of activities including:

  • Finding and ordering inventory from online and/or offline vendor resources
  • Maintaining and keeping up the appearances of your digital or brick and mortar store
  • Greeting customers and meeting their needs
  • Scheduling and overseeing staff, if any
  • Paying bills and conducting business

What is the target market?

Your customers will be pet lovers, and especially those with the financial means to spend generously on their dogs and other pets.

How does a pet clothing store make money?

You’ll sell for retail the merchandise you buy from wholesalers such as DogSmartWay.com and PetEdge, or through such general online vendors as Amazon and eBay. According to this Forbes article, the markup on human clothing from wholesale to retail is 100 percent. Assume the same markup for pet attire and adjust for competition and customer expectations.

What is the growth potential for a pet clothing store?

U.S. pet owners spend an estimated $69.36 billion annually on their pets, according to the American Pet Products Association (APPA). This includes expenditures of nearly $1.5 billion on supplies and medicine. The estimate represents an impressive year-over-year growth rate. The 2017-2018 APPA National Pet Owners Survey Debut is an excellent source of additional market profile information for your business plan.