Business Overview

With pet specialty stores and dog-friendly restaurants becoming the new norm, more and more families are embracing the idea of openly expressing their love for their pets. Pet photographers, whether working in teams or as individuals, are there to catch a family’s four-legged loved one in action. Whether at an adoption event, dog show, horse race, or private photo shoot, these moments are captured on film, delivering pet lovers a keepsake they’ll cherish forever.

Who is this business right for?

Pet photography is the perfect career for an individual who understands, and is inspired by, a family’s love for their pets. Whether photography is your hobby or your current chosen profession, uniting your passion for both is the ideal way to venture out on your own professionally.

What happens during a typical day at a pet photography business?

If you’re contemplating opening your own pet photography business, it’s important that you clearly define your vision and professional goals. Will you be involved, rolling around in the dirt, waiting for the perfect shot? Or do you prefer to handle the administrative duties, leaving the photography to your talented staff?

Regardless of which path you take, your days will include the following activities:

  • Answering phone calls, scheduling shoots, and collaborating with pet owners regarding their vision for the photo shoot.
  • Attending pre-shoot meet-and-greets with clients and their pets, preferably on location.
  • Prepping for photo shoots and collecting any props that might be necessary.
  • Driving to photo shootsmany pet photographers say this takes up a considerable amount of their time.
  • Educating yourself regarding animal behavior, dog and cat breeds, and the latest in camera/photography trends.
  • Marketing and networking with members of the community who share your love of animals.
  • Delegating responsibilities and photo shoots to your team.

There are a number of administrative tasks that will also require your regular attention. If the creative aspect is what drove you to this profession, consider employing someone who can handle these responsibilities.

What is the target market?

It’s estimated that there are more than 78 million pet dogs and 85.8 million pet cats across the United States. A vast majority of these animals are considered a part of the family, going on road trips, to the store, and out to dinner. For most pet owners, there isn’t much they wouldn’t do for their furry family membersthis is your target audience.

How does a pet photography business make money?

Your organization will generate revenue from each photography shoot. Most businesses charge a flat rate for the shoot, including a specified amount of photos. Additional goods and services are offered for an additional fee.

What is the growth potential for a pet photography business?

More than 62% of U.S. households now include at least one family pet. With the number of pet owners increasing, this industry is set up to see significant growth in the coming years. With pets being a significant part of many families, many owners are now interested in displaying professional photos of their pets, and they are willing to pay for high quality images.