Business Overview

People love their pets, and many pet owners want to memorialize their non-human friends through artwork. Pet portraits businesses create custom portraits of pets for customers. Many businesses are run by a single artist, but businesses can also have several artists on staff. The mediums these artists create offer a different feel than photographs -- which pet owners can take themselves -- provide.

Who is this business right for?

Anyone who is artistically inclined and enjoys animals may like running a pet portraits business. For those who like to draw, paint, or work with another medium, doing commissioned portraits is a great way to earn an income creating art. Loving animals helps business owners stay interested in their work even when they’re working on animal portraits several days in a row.

This is a business that can be started as a part-time business. It’s easy to schedule taking orders, working on portraits and shipping completed pieces around another work schedule or a class schedule. Ramsey Beyer, for instance, go into this line of work as a “side hustle.”

What happens during a typical day at a pet portraits business?

According to Art Dog Blog, new pet portraits business owners should spend at least half their time marketing their business. This includes pursuing both national marketing campaigns and connecting with local animal-loving associations.

When not marketing their business, business owners spend most of their time working on portraits. Creating a quality piece of artwork that accurately reflects a pet takes a lot of time. For Tom and Ben of Splendid Beast, making a pet portrait takes about 8 weeks.

What is the target market?

A pet portraits business’ ideal customer is a pet owner who loves their non-human friend and has a decent amount of discretionary income. Such a person may be interested in having a portrait of their pet made, and they have enough money to afford a portrait.

How does a pet portraits business make money?

A pet portraits business makes money by selling custom portraits of people’s pets. How much portraits cost usually depends on a portrait’s medium, style and size, as well as the number of animals included in the work. For example, Melanie & Nicholas have a detailed fee schedule that takes into account the following: whether a work is done with pencil or oil, how large it is, how many animals are in the work, and whether the work includes an animal’s head or full body.

What is the growth potential for a pet portraits business?

A pet portraits business can be as small or large as a business owner wants it to be. Businesses that grow usually do so through marketing channels, rather than by opening galleries or retail locations MyPoochFace is an example of larger company that has hundreds of customers.