Business Overview

A pizza-by-the-slice business will either exclusively sell slices or make slices their primary menu item. Pizza-by-the-slice works for a variety of kinds of pizzas, but owners will generally make their restaurant themed to narrow down their target market. For example, they may serve only New York-style pizza or gluten-free pizza.

Who is this business right for?

Owners should enjoy giving people fast and delicious food in a casual environment. They should enjoy learning about the trends in quick-serve restaurants (e.g., new technology, tastes, etc.) and keeping up with how customer expectations are changing over time.

What happens during a typical day at a pizza-by-the-slice restaurant?

The majority of the day is typically taken up by operational duties. Ingredient inventory, customer service, stocking, marketing, and managing will be just a few of the primary duties of the owner. While owners may want to hire managers to take care of the general day-to-day functions, they should be overseeing general operations to ensure the business is meeting its long-term goals.

What is the target market?

People who are looking for something fast and delicious — whether it’s a snack or a full meal. This could be professionals on a 30-minute lunch break or a group of kids craving pizza after school. While owners are more likely to attract those from a lower- or middle-class background, a pizza shop with a good reputation can attract anyone who enjoys a quality piece of pizza.

How does a pizza-by-the-slice restaurant make money?

Pizza-by-the-slice restaurants make money by selling individual slices of pizza to customers. This allows customers to mix and match types of pizza, and get the perfect amount they desire. These businesses may also sell whole pizzas, sandwiches, salads, or other quickly prepared food items. 

What is the growth potential for a pizza-by-the-slice restaurant?

Practically everyone loves pizza, which is definitely a good start. Plus, there's usually a need for places that offer convenient lunches and dinners with practically zero wait time. Even areas with well-known pizza shops can be substantially threatened by a shop with quality ingredients, friendly staff, and fast service.