A plant nursery grows plants from seeds or saplings to the size that most gardeners, landscapers, or larger retail distributors desire for installation into lawns, backyard gardens, floral borders, and other indoor or outdoor areas.
A successful nursery offers a wide variety of young plants to their customers who purchase the plants individually or in bulk quantities. The quality, selection, and size of the products produced by the nursery will be dictated by the demographics of their location. Often, a nursery’s selection is also influenced by business relationships the owner has established with major landscaping businesses. Some nurseries will specialize in trees, decorative growing art such as bonsai, or water features and associated plant life. Additional services often offered by some nurseries include garden design, hardscaping supplies, and mulch/soil delivery.
Learn how to start your own Plant Nursery and whether it is the right fit for you.
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Start a plant nursery by following these 10 steps:
- Plan your Plant Nursery
- Form your Plant Nursery into a Legal Entity
- Register your Plant Nursery for Taxes
- Open a Business Bank Account & Credit Card
- Set up Accounting for your Plant Nursery
- Get the Necessary Permits & Licenses for your Plant Nursery
- Get Plant Nursery Insurance
- Define your Plant Nursery Brand
- Create your Plant Nursery Website
- Set up your Business Phone System
We have put together this simple guide to starting your plant nursery. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
Exploring your options? Check out other small business ideas.
STEP 1: Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What will you name your business?
- What are the startup and ongoing costs?
- Who is your target market?
- How much can you charge customers?
Luckily we have done a lot of this research for you.
What will you name your business?
Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Plant Nursery Name Generator
When registering a business name, we recommend researching your business name by checking:
- Your state's business records
- Federal and state trademark records
- Social media platforms
- Web domain availability.
It's very important to secure your domain name before someone else does.
What are the costs involved in opening a plant nursery?
Location will significantly affect your start-up costs as you need a decent amount of land, and an urban site will be priced significantly higher than an existing rural farm. Greenhouses can cost anywhere from $30,000 to $100,000 depending on size, whether or not it will be heated, require electricity and how you have it plumbed. Your retail storefront will require another $50,000 investment minimum and your start-up plants, soil, and supplies will run you another $10,000 to $50,000. It is a labor intensive start-up, and payroll should be part of your initial business plan.
What are the ongoing expenses for a plant nursery?
Payroll, water, chemicals, and inventory are your largest expenses. When scouting locations, you may wish to investigate the use of private wells versus municipal water supplies to lower operating costs.
Who is the target market?
Depending on your locale, you may want to target landscapers who maintain elite properties indoors and outdoors for the wealthy homeowner. Municipalities will purchase large amounts of trees and plants on an annual basis. If you are situated in a suburban setting with high foot traffic, you may cater more to the homeowner who wants to develop their own vegetable plot or flowering landscaping.
How does a plant nursery make money?
While specialty plants such as orchids or rare trees and shrubs may be sold for a much higher price than a flat of tomato plants, a profitable nursery makes its money by selling large quantities of familiar, hardy, easy-to-grow plants. Perennials, common trees such as maple and pine, and landscaping hedges require little attention to grow. This means that they will not take many of your resources to care for, and they are more likely to be purchased by your customers. Having enough product and satisfactory customer service will encourage your clients to return.
How much can you charge customers?
Plants are sold from $1 per pot to several hundred dollars for unique and exotic specimens of trees. Prices can be adjusted upward in wealthier neighborhoods.
How much profit can a plant nursery make?
Your profit will depend on scale and location. Successful nurseries can see an annual cash flow anywhere from $40,000 to $625,000.
How can you make your business more profitable?
Determine which plants are in the greatest demand and focus on providing enough of them to fulfill your customers' needs. Follow that up by introducing species that have a low wholesale purchase price and require the least amount of attention to attain their retail size in order to maximize return on your investment.
Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!
STEP 2: Form a legal entity
Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your plant nursery is sued.
Form Your LLC
Read our Guide to Form Your Own LLC
Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Open a business bank account
Besides being a requirement when applying for business loans, opening a business bank account:
- Separates your personal assets from your company's assets, which is necessary for personal asset protection.
- Makes accounting and tax filing easier.
Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.
Get a business credit card
Getting a business credit card helps you:
- Separate personal and business expenses by putting your business' expenses all in one place.
- Build your company's credit history, which can be useful to raise money later on.
Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
Make LLC accounting easy with our LLC Expenses Cheat Sheet.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate a plant nursery. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.
Labor safety requirements
It is important to comply with all Occupational Safety and Health Administration requirements.
Certificate of Occupancy
Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.
- If you plan to lease a location:
- It is generally the landlord’s responsibility to obtain a CO.
- Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a plant nursery business.
- After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
- If you plan to purchase or build a location:
- You will be responsible for obtaining a valid CO from a local government authority.
- Review all building codes and zoning requirements for your business’ location to ensure your plant nursery business will be in compliance and able to obtain a CO.
STEP 7: Get business insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
FInd out what types of insurance your Plant Nursery needs and how much it will cost you by reading our guide Business Insurance for Plant Nursery.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.
How to promote & market a plant nursery
Check out your region for flower and garden shows. Create a stunning display and work the crowd for the weekend. For routine marketing, direct mail flyers promoting the next season's available plants work as great reminders. In order to establish a new relationship with a commercial landscaper, you may wish to offer samples so the quality of your plant can be experienced in a real application.
How to keep customers coming back
Marketing pushes must be timed with the seasons. While holidays are great for selling a rose bush, your large customers are planning their purchases a month before they are planting a new garden. Personal contact with your larger companies help to keep your phone number at the top of their contact list. Homeowners look for specials in early spring and fall. Having the flowers, soil, and conditioners they are seeking in stock will help to build repeat business as they can rely on you.
STEP 9: Create your business website
After defining your brand and creating your logo the next step is to create a website for your business.
While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.
Here are the main reasons why you shouldn’t delay building your website:
- All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
- Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
- Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.
STEP 10: Set up your business phone system
Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.
There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.
Recommended Business Phone Service: Phone.com
Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.
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Is this Business Right For You?
This business is best suited for someone who enjoys learning about and practicing the cultivation of plants. Nursery owners should also like sharing this knowledge with others. The right person for the job will also have solid business skills, an appreciation for the agricultural life, and a real interest in providing information and support for their local gardeners.
Want to know if you are cut out to be an entrepreneur?
Take our Entrepreneurship Quiz to find out!
What happens during a typical day at a plant nursery?
As the owner/operator of a plant nursery, you need to be prepared to:
- Care for a wide variety of plants in various stages of growth
- Work a farmer's schedule from dawn to dusk
- Maintain large greenhouses or acres of irrigated growing flats
- Apply herbicides/pesticides to control disease and pests
- Determine which and how many plants of each variety should be grown to meet demand without waste
- Maintain retail storefront for sales to local gardeners
- Carry out basic accounting/money handling
- Maintain sufficient staff to care for plants and customers
- Establish relationships with wholesalers to both buy and sell product
- Provide information and support for your local customers
What are some skills and experiences that will help you build a successful plant nursery?
You need an excellent understanding of maintaining commercial greenhouses and supporting healthy plants. You should also have solid understanding of accounting and retail business practices that can help you decipher fluctuations in supply and demand in order to maintain profits through changes in the economy and customer base. An ability to build positive business relationships will also aid your growth in the business.
What is the growth potential for a plant nursery?
Through aggressive networking and the building of a large customer base of wealthy commercial clients, a plant nursery can continue to expand its operation as long as there is additional acreage to cultivate or build additional greenhouses on. Popular nurseries often open multiple locations in a region when they've achieved positive name recognition among landscaping and construction companies.
Take the Next Step
Find a business mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Learn from other business owners
Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
What are some insider tips for jump starting a plant nursery?
Do your demographic research before breaking ground on a new nursery. If you don't know if your potential customers are going to buy a thousand trees or a thousand pots of pansies, you will waste time and money growing plants that nobody is going to buy. Reach out to gardening clubs, growers associations, and commercial clients to develop a plan for your first three harvests. If you live in the north, you need to start planning your growing season right after the New Year in order to grab advanced sales when the planting season begins.
How and when to build a team
You will need your staff as soon as you start receiving seed, soil, and pots. Most of the labor involved in a nursery is in the growing of the plants, not the selling. Emptying your storefront is really the easy part. You will want to hire individuals who are willing to get dirty, do lots of heavy lifting, love working with the earth, and are interested in building relationships with your customers.
Read our plant nursery hiring guide to learn about the different roles a plant nursery typically fills, how much to budget for employee salaries, and how to build your team exactly how you want it.