Business Overview

Printing shops offer a variety of print and copy services to the public. This includes online printing, direct mail, and business printing. Most printing stores offer additional services to the public, depending upon the specific needs within the community.

Who is this business right for?

Industry leaders indicate that, due to the services offered, the individual with a background in printing is most suitable for this business venture. If you have the background, necessary capital, and are ready to work hard to insure a stable financial future for you and your family, now is the time to consider becoming your own boss.

What happens during a typical day at a print shop?

Since your print shop will likely offer a wide variety of services, each day will be fast-paced and very different from the last. Modern day print shops typically offer the following:

  • Professional small business printing - digital printing, offset printing, binding, laminating, and other document finishing services.
  • Online printing - client uploads and submits documents for printing and finishing.
  • Personal and professional copying - both self and full service
  • Package and mail services

In addition to managing your client’s printing needs, you will also want to dedicate a portion of your time to your own business’ demands. Marketing is a critical component to every business owner’s day, as is administrative duties such as accounting and corresponding with representatives from various accounts.

What is the target market?

The most successful print shops target a number of different audiences including: small businesses, large businesses, and individuals. While each group will require a slightly different marketing strategy, this diversity sets your business up for greater success.

How does a print shop make money?

Print shops generate revenue from each account they attend to. The more services your store offers, the better you’re able to thrive and serve the needs of your community.

What is the growth potential for a print shop?

Collectively, the printing industry is poised to grow at an astounding 30% over the next few years. Entrepreneurs who have led the market, however, urge novice business owners to strive to provide a full menu of services. While this business strategy requires employing a more educated and talented workforce, the long-term benefits far outweigh the increase in payroll costs.