Business Overview

A speech writer will write a script for a speaker to follow when they address a crowd. While most people think of politics when it comes to speech writing, there are plenty of other markets for this skill. Everyone from business executives to motivational professionals may need someone to help them create a speech that speaks to their audience.

Who is this business right for?

This business is excellent for someone who loves inspiring people with words. It’s a niche form of writing that is far more dependent on choice of vocabulary and syntax than it is on technical writing skills (e.g., formal grammar, etc).

What happens during a typical day at a professional speech writing business?

Speech writers may participate in the following daily activities:

  • Marketing to new clients
  • Researching industries/markets
  • Composing speeches according to client specifications
  • Giving feedback to clients

What is the target market?

The target market is anyone who may need to speak in public. This is not limited to leaders in companies, non-profits, or activists. A speech writer can work with anyone at any level — even a nervous best man who has to give the toast at his friend’s wedding.

How does a professional speech writing business make money?

Most speech writers start on a freelance basis and make money based on the length or word count of the speech. Writers will vary their price ranges based on the effort it takes to compose the speech. A highly researched, industry specific speech to high profile business executives may cost several times more than a general motivational talk to a high school.

What is the growth potential for a professional speech writing business?

This is a highly specific skill that is not necessarily translatable across all writers, so the growth potential is high. Like any type of creative writing, there’s a lot of leeway for a writer when it comes to how they structure their speeches to achieve the most impassioned reaction. Those who hit the right combination will find themselves in high demand.